Complexity, Deregulation, and Purpose: Agencies Prepare for Second Trump Presidency

While U.S. citizens process Tuesday night’s election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many agency folks ADWEEK contacted declined to comment on how a second Trump presidency might impact their business, while some expressed disbelief and sadness…While U.S. citizens process Tuesday night’s election results, brands their agencies are on the brink of a cultural shift that will impact how they speak to consumers and broach societal issues. Many agency folks ADWEEK contacted declined to comment on how a second Trump presidency might impact their business, while some expressed disbelief and sadness… Read More

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