The minority population (better described as the “emerging majority”) currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group–including Hispanic, Black, and other non-white people–already represents the majority in several states like California and Texas. Buying power is following suit. Despite these extraordinary changes in the market,…The minority population (better described as the “emerging majority”) currently makes up 42% of the U.S. population and is expected to exceed 50% by mid-century. This group–including Hispanic, Black, and other non-white people–already represents the majority in several states like California and Texas. Buying power is following suit. Despite these extraordinary changes in the market,… Read More
