A novel, disruptive technology, the biggest television event of the year, and chief marketing officer Kate Rouch–what do they all have in common? If you are a technology company looking to introduce your product to U.S. consumers, these are your starting blocks. Three years ago, Rouch led the marketing team at Coinbase, the cryptocurrency trading…A novel, disruptive technology, the biggest television event of the year, and chief marketing officer Kate Rouch–what do they all have in common? If you are a technology company looking to introduce your product to U.S. consumers, these are your starting blocks. Three years ago, Rouch led the marketing team at Coinbase, the cryptocurrency trading… Read More
