GE Legend Linda Boff’s 5 Insights Every Brand and Agency Should Know

Eminent CMO Linda Boff’s departure from General Electric in April made news for two reasons. First, it marked the end of a tenure that included GE shedding its appliance brands and then splitting into three industrial companies. Second, though Boff could arguably have written her ticket to any marketing suite in corporate America, she decided…Eminent CMO Linda Boff’s departure from General Electric in April made news for two reasons. First, it marked the end of a tenure that included GE shedding its appliance brands and then splitting into three industrial companies. Second, though Boff could arguably have written her ticket to any marketing suite in corporate America, she decided… Read More

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