In a World of Tropes, Slang Is a Bridge to Connect Deeper With Latine Audiences

Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. “How do you say popcorn in Spanish?” Next time you’re at a party with Latine friends, open this can of worms for a good laugh. You’ll hear “palomitas,”…Editor’s note: In this article, ADWEEK deviated from its style of using “Latinx” due to the writer’s preference. “Latine” is a gender-neutral form of the word Latino. “How do you say popcorn in Spanish?” Next time you’re at a party with Latine friends, open this can of worms for a good laugh. You’ll hear “palomitas,”… Read More

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