Mattel Partners With Bluey as It Shifts From Toy Maker to Building Fandom

The multi-year licensing partnership with BBC Studios brings Bluey to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO.The multi-year licensing partnership with BBC Studios brings Bluey to Barbie, Hot Wheels, Fisher-Price, Polly Pocket, and UNO. Read More