Nostalgia Drives Halloween as Brands Revive Classic Ads

A 30-second Geico ad called “Horror Movie” needed to look like the real Hollywood slasher franchises it was parodying, with attractive stars, desolate setting, high stakes, and slick production values. And its villain–a prototypical axe murderer–had to speak volumes without a single word of dialogue. It wasn’t until the final moments of filming–and the final…A 30-second Geico ad called “Horror Movie” needed to look like the real Hollywood slasher franchises it was parodying, with attractive stars, desolate setting, high stakes, and slick production values. And its villain–a prototypical axe murderer–had to speak volumes without a single word of dialogue. It wasn’t until the final moments of filming–and the final… Read More

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