Smoothie King Taps Caliber’s Claudia Schaefer as CMO

Smoothie King has named Claudia Schaefer as chief marketing officer (CMO). She’ll now oversee the brand’s marketing, driving traffic and sales. Her remit will include repositioning Smoothie King in the health and wellness market based on consumer insights. Schaefer joins the healthy casual chain from her most recent role as chief experience officer (CXO) at…Smoothie King has named Claudia Schaefer as chief marketing officer (CMO). She’ll now oversee the brand’s marketing, driving traffic and sales. Her remit will include repositioning Smoothie King in the health and wellness market based on consumer insights. Schaefer joins the healthy casual chain from her most recent role as chief experience officer (CXO) at… Read More

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