Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle? That’s one of several questions raised by the debut of a new Volvo ad that recently aired in Saudi Arabia. Produced by Dubai-based Lion Creative for Volvo’s Europe, Middle…Can an automotive ad that doesn’t mention or show any cars turn buyers on to the idea of dropping up to $80,000 on an electric vehicle? That’s one of several questions raised by the debut of a new Volvo ad that recently aired in Saudi Arabia. Produced by Dubai-based Lion Creative for Volvo’s Europe, Middle… Read More
