Ad creatives are rapidly embracing AI in storytelling. But we have much to learn about how we talk about the use of AI. I was reminded of this reality as controversy erupted over Volvo’s AI-generated “Come Back Stronger” campaign. The purpose of the ad was to boost Volvo’s visibility in Saudi Arabia; it was also…Ad creatives are rapidly embracing AI in storytelling. But we have much to learn about how we talk about the use of AI. I was reminded of this reality as controversy erupted over Volvo’s AI-generated “Come Back Stronger” campaign. The purpose of the ad was to boost Volvo’s visibility in Saudi Arabia; it was also… Read More
