Connected TV (CTV) advertisers aren’t sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over full control of their media buys to algorithms–especially for high-profile, national campaigns. At a roundtable chat at CTV Connect in New York City on Thursday, ad…Connected TV (CTV) advertisers aren’t sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over full control of their media buys to algorithms–especially for high-profile, national campaigns. At a roundtable chat at CTV Connect in New York City on Thursday, ad… Read More
