Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

EXCLUSIVE: Criteo Is Holding Its Ground as Retail Media Rivals Try to Steal Its Share

During Criteo’s first quarter earnings call in May—and the first for newly-appointed chief executive officer Michael Komasinski—the company was still reeling from two big client losses that would cost the […]During Criteo’s first quarter earnings call in May—and the first for newly-appointed chief executive officer Michael Komasinski—the company was still reeling from two big client

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Amid Sports Chaos, One Agency Wins With ‘Known’ Data and Outcomes

Entertainment agency Known hedges its sports bets with data and drama as the media, creative, and brand strategy firm looks ahead with AI, analytics, and content and more marketers seek a place in the game.Entertainment agency Known hedges its sports bets with data and drama as the media, creative, and brand strategy firm looks ahead

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Capitalismo de Estado, infraestructura y energía renovable en México. El proyecto Helax Istmo en un contexto militarizado

El presente artículo examina el capitalismo de Estado y la infraestructura militarizada durante la administración del expresidente Andrés Manuel López Obrador. Toma como ejemplo el sector de infraestructura energética renovable, y se centra en el proyecto Helax Istmo, una inversión privada danesa para producir hidrógeno y amoniaco verde en Ciudad Ixtepec en el estado de

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What The Ad Industry Really Thinks About American Eagle’s Sydney Sweeney Campaign

When American Eagle tapped Sydney Sweeney for its fall campaign, the brand said it wanted to celebrate “trendsetting denim that leads, never follows.”  Instead, the ads, which promoted Euphoria actress […]When American Eagle tapped Sydney Sweeney for its fall campaign, the brand said it wanted to celebrate “trendsetting denim that leads, never follows.”  Instead, the

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