Mauricio Eberle Morales

For the advertising industry in the United States, few regulatory changes have the potential to be as seismic as Robert F. Kennedy Jr.’s proposal to ban pharmaceutical advertising from television. As the new secretary of health and human services settles into his role, all eyes will be on whether the advertising industry faces a shift…For

WPP is deepening its artificial intelligence toolset and making a strategic move into generative AI with a stake in Stability AI. The holding company’s investment in Stability AI is meant to deepen access its advanced AI models for creating images, videos, 3D designs, and audio. In return, Stability AI will benefit from WPP’s marketing expertise…WPP

The Walt Disney Company announced layoffs on Wednesday at ABC News Group and Disney Entertainment Network. According to sources familiar with the matter, the cuts will impact nearly 200 employees or less than 6% of total staff, with the majority coming from ABC News’ New York-based team. The Wall Street Journal first reported news of…The

With its new name, A+E officially says, “Hello, world!” Today, slightly ahead of the company’s virtual upfront event, A+E Networks announced it’s changing its name to A+E Global Media. According to the company, the name better reflects its worldwide portfolio of brands and capabilities, including its more than 70,000 assets across long-form and short-form and…With

Telecoms giant T-Mobile on Wednesday announced that it closed a deal on Monday to acquire Blis, an adtech company specializing in location-based advertising, for approximately $175 million in cash. Blis’ technology forgoes identifiers like third-party cookies and relies on privacy-conscious tools for ad targeting based on location data. T-Mobile believes the company’s capabilities will complement…Telecoms

Marie-Lise Campeau, who has been global chief operating officer at creative agency Sid Lee since last October, has been promoted to global CEO. She succeeds Patrick McDaniel, who had been serving as interim CEO since October. Campeau’s return to Sid Lee last year came after nearly five years with Ogilvy, where she rose to president…Marie-Lise