Comunicación Gráfica

Graphic design plays an essential role in visual communication, especially in branding. However, the lack of unified criteria and prevailing subjectivity complicate objective design evaluation, ultimately affecting the quality and performance of brands. This article aims to establish principles of Good Design applicable to the creation of visual identities.A qualitative, exploratory methodology was employed, involving […]

In 2011 Take That broke attendance and box office records with their Progress Live tour. The stage design was the work of Es Devlin, who designed a main stage dominated by a 30-meter-high half-human body sculpture known as “Big Man” and a 21-meter-high mechanical robot that would stand up and open its arms, which she

For the development of projects current artistic creation, it is of utmost interest to know the conception of the images developed by Tim Walker over the last decades. The reports created by this photographer and this art director for magazines such as Vogue, W or Harper’s Bazaar have established themselves as some of the great

The purpose of this research is to distinguish the authentic fashion films from the rest of the audiovisual creations selected for the Madrid Fashion Film Festival (2013 – 2018). This festival has been selected for being a pioneering initiative in the spreading of this audiovisual format in Spain. The main objective is to verify whether

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Political graphics in Mexico have a long tradition, and while they have been a powerful tool for expressing social demands and positions, this is particularly the case with the 43 missing students from the “Raúl Isidro Burgos” Rural Normal School in Ayotzinapa. This study examines the isolated and interconnected events that led to the forced

The present study focuses on deaf blindness, a combined condition of hearing and visual impairments that has received little global attention; earlier, the main objective is to review the accessibility of deaf, blind, and deafblind people to the performing arts. Sixty-three studies were analyzed and categorized according to the selection criteria: Inclusion, Movement, Deafness, Blindness,

This paper proposes a strategy for introducing maker culture in higher education in non-technological environments through a case study in the context of the bachelor’s degree in Design. The objectives were: (1) to investigate how the introduction of maker culture through a collaborative workshop in an artistic context of higher education contributes to the acquisition

This project aims to improve the quality of life for children with autism in school environments and promote inclusive education from an early age through play.Through the study of the topic and contact with people with autism and their families, we were able to understand the main challenges that children with autism face, such as

Given that human physical and cognitive abilities change as we age, the food packaging industry should respond to the new necessities that emerge. However, ergonomics and universal design principles are frequently absent in the packaging design process, resulting in the implementation of package solutions that can become an obstacle for many users. The purpose of