Digital Marketing Claims and Their Association With the Perceptions of Parents of Children Under 2 Years Old of Commercial Milk Formulas in Mexico
Parents potentially exposed to commercial milk formula claims on digital media were more likely to perceive these industrialised products positively. Health-related and nutrition claims in commercial milk formula should not be allowed due to concerns about its use to promote these products as equivalent or superior to breastfeeding. ABSTRACT We analysed digital marketing claims for […]


