UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard.UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard. Read […]
UM Wins 7-Eleven Media Business as Parent Company Nears $50B Sale Read More »
McCann has won the Hefty and Reynolds Consumer Products business.McCann has won the Hefty and Reynolds Consumer Products business. Read More
McCann Wins Hefty and Reynolds Ad Business Read More »
A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values.A new film from Eli Lilly sounds like a recruitment ad, but it doubles as a brand manifesto to showcase the pharmaceutical company’s values. Read More
Eli Lilly’s Big Task: Become a Loved and Trusted Pharma Brand Read More »
Tucker joined WTVQ in June of 2023 as the station’s weekend sports anchor and reporterTucker joined WTVQ in June of 2023 as the station’s weekend sports anchor and reporter Read More
Forrest Tucker Leaving WTVQ in Lexington After Two Years Read More »
At market research firm Kantar’s Brand Summit event on May 15, the parent companies of those storied brands, including Mars Wrigley, Diageo, Inspire Brands, and Newell Brands, revealed their strategies for growing in a time of tariffs and economic uncertainty.At market research firm Kantar’s Brand Summit event on May 15, the parent companies of those
3 Takeaways From Kantar’s 2025 Brand Summit Read More »
At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences.At upfront, Fox ad boss sells a Super Bowl-like event to every crowd with big, elusive audiences. Read More
Fox Ad Boss Jeff Collins Sells a Super Bowl-Like Event to Every Crowd Read More »
The Briefing finished under the million-viewer mark.The Briefing finished under the million-viewer mark. Read More
Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising. Ad verification firm DoubleVerify is suing Adalytics, alleging that the research and analytics firm defamed the adtech company in its recent report about fraudulent traffic in digital advertising. Read
EXCLUSIVE: DoubleVerify Sues Adalytics, Alleging Defamation Read More »
The prevalence of physical inactivity in India is estimated to be 34%; the highest prevalence in South Asian countries. Physical inactivity has increased the risk of non-communicable diseases among urban India… The prevalence of physical inactivity in India is estimated to be 34%; the highest prevalence in South Asian countries. Physical inactivity has increased the
The bank has increased its offers by 31% year-over-year.The bank has increased its offers by 31% year-over-year. Read More
Chase’s Ad Business Drove $12B in Customer Spend Last Year Read More »
