Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Amazon Is Running Video Ads in Rufus, Its Gen AI Search Engine

Amazon is experimenting with more generative AI ads. In September, Amazon released a product note that search ads were coming to Rufus, the year-old shopping assistant that uses generative AI to help shoppers find products. Now, Amazon has turned on the spigot with video ads. Amazon confirmed to ADWEEK that it is testing video ads…Amazon […]

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DAOs as property owners: a conceptual exploration from the perspective of organizational system theory

Abstract The development of Bitcoin and its underlying technology blockchain has enabled a new phenomenon called decentralized autonomous organizations (DAOs). DAOs can be perceived as self-governing organizations whose management is based on programmed and encoded rules on a decentralized and distributed peer-to-peer network. These DAOs typically manage and allocate funds, often in the form of

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AppLovin is Officially the New Target of Short Sellers

When short sellers have you in their sights, it can be a wild ride, and adtech darling AppLovin is finding that out firsthand. AppLovin has been the target of multiple recent short seller reports, the splashiest of which was published last week by investing newsletter The Bear Cave. This week, three other shorting-focused groups–Sakura Research,…When

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Walmart Takes a Page From Amazon’s Playbook to Sell More Ads

Walmart wants more brands to buy ads on its website and mobile app. The retailer is launching a new Application Programming Interface (API) that allows retail adtech firms to build their own tools to sell display ads that appear on Walmart’s ecommerce website and app. The display ads are sold through a self-serve platform that…Walmart

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Is Tegna Looking to Hub Weather in Its Local Markets?

Will Tegna begin hubbing its weather forecasts? The question came up after we looked into an FTVLive story about recent a posting from the station group looking for someone to work in what looked like a weather hub system. We heard from Tegna that the position is primarily to back up weather casters during times…Will

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NBA Slam Dunk Contest Is a Marketing Layup for Players Building a Platform

For former NBA slam dunk champion Jason Richardson, the value of legacy isn’t what he could throw down but what he can pass down. Richardson won the NBA Slam Dunk Contest during his first two seasons in the league in 2002 and 2003–including an inbound pass and a reverse slam during his second year. He’s…For

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Shake Shack CMO Jay Livingston to Step Down in March

Shake Shack’s chief marketing officer (CMO) Jay Livingston is leaving his role at the end of next month, he confirmed to ADWEEK. He has yet to announce his next move. Livingston made the announcement today in a lengthy post on his LinkedIn page. “I’m finally getting around to writing this, but after over six incredible…Shake

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The relation between body mass index and target organ damage and the mediating role of blood pressure

European Journal of Clinical Nutrition, Published online: 26 February 2025; doi:10.1038/s41430-025-01573-6 The relation between body mass index and target organ damage and the mediating role of blood pressure ​European Journal of Clinical Nutrition, Published online: 26 February 2025; doi:10.1038/s41430-025-01573-6The relation between body mass index and target organ damage and the mediating role of blood pressure Read

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Indiana Meteorologist Doppler Dan Reynolds has Died at 71

Longtime WTWO meteorologist Dan Reynolds, known as Doppler Dan or Dop has died. He was 71 years old. He started working at the Terre Haute, Indiana NBC affiliate in May 1993. Reynolds worked his entire 32 year career as a weekend meteorologist. “I’m deeply saddened by the passing of Dan Reynolds,” Tim Sanders, vice president…Longtime

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Max Says It’s Game Over for Sports Tier Add-On

After previously announcing that a B/R Sports add-on would become available to Max subscribers at an additional cost, Warner Bros. Discovery is changing its game plan. Today, WBD clarified that its plans to go with a paid sports add-on, which were originally announced in 2023, will not move forward … “for now,” the company added…After

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