Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Amazon Ups Transparency for Advertisers Following CSAM Scandal and Senator Pressure

Amazon plans to add new transparency tools to its demand-side platform, Amazon Ads, following a report earlier this month accusing the platform, alongside others, of inadvertently funding child sexual abuse materials (CSAM). The report, compiled by the research firm Adalytics, was published by ADWEEK and coincided with a group of Senators probing how this content…Amazon […]

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Do Marketers Still Care About Brand Safety on YouTube and CTV?

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That’s according to a new study from Pixability, which surveyed U.S. media agency professionals who buy ads on video platforms. The survey asked the media buyers to rank the importance of…With

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5 Reasons Nike’s Collab With Kim Kardashian’s Skims Makes Sense

In case you missed it, Nike is betting big on Kim Kardashian’s Skims. The pair have just announced a collaboration: NikeSkims, an activewear brand for women that will launch this spring. Like most things Kardashian touches, the news created a big buzz. Within 24 hours of the announcement, Nike’s share price rose 6.2%, adding $6.7…In

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Streaming Ratings, Week of Jan. 20: Netflix’s The Night Agent Lands at No. 1

Netflix remained at the top of the overall streaming ratings as the debut of The Night Agent Season 2 landed at the top of the chart for the week of Jan. 20. The Night Agent, which had 3.11 billion viewing minutes, dethroned last week’s top performer, the Cameron Diaz and Jamie Foxx Netflix feature film…Netflix

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Any Vigorous Activity May Benefit Women’s Heart Health

Cardiovascular disease (CVD) is the leading cause of death in both women and men globally. In new research, scientists found that brief bouts of vigorous daily activities (such as mopping, scrubbing, or running for a bus) were associated with lower risk of major cardiovascular events, including heart attack and heart failure, in women who didn’t

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