Mauricio Eberle Morales

Publicis Groupe has acquired Brazil-based influencer and content agency BR Media for an undisclosed sum. The purchase gives the French holding group a stronger foothold in the Latin American (LATAM) market, which delivered double-digit growth for Publicis Groupe in 2024. Founded in 2012, BR Media Group counts more than 500 brands among its clients, including…Publicis […]

Sunday’s airing of the 50th anniversary special of Saturday Night Live brought in big ratings for NBC, with 14.8 million total viewers tuning in. This was the network’s most-watched primetime entertainment telecast since the 2020 Golden Globe Awards. SNL50: The Anniversary also delivered solid numbers for NBC streaming service Peacock, which simulcasted the telecast. It…Sunday’s

Two local stations had to apologize after leaving the Saturday Night Live 50th Anniversary special early. In similarly worded apologies, both WSLS in Roanoke and WDIV in Detroit apologized to viewers and promised to do what they could to make it right. Local viewers missed a musical performance by Paul McCartney, who sang the medley…Two

Denver NBC affiliate KUSA has set the record straight after reporting that ICE had detained a man without a criminal history. It turned out the man had a DUI on his record. Trump has said ICE will target violent criminals for deportation first, then it will go after those here without authorization. A correction and…Denver

Mike Murri, vice president and general manager of E.W. Scripps’ stations WXYZ and WMYD in Detroit and Merri Hanson, vice president and general manager of KSTU in Salt Lake City, have been promoted to regional vice presidents of local media. Mike Murri Merri Hanson They’ll continue working as general managers for their home local television…Mike

The digital transformation agency Code and Theory has appointed Jessica Giles, the former editor-in-chief of Cosmopolitan, as managing director of its newly created Media Experience Practice. Giles, who was named ADWEEK’s Editor of the Year in 2019, will oversee a team of roughly 50 to help media brands navigate evolving consumer behaviors, advancements in artificial…The

Inspired Thinking Group (ITG), which offers an AI-powered content generation platform for brands, has expanded to the U.S. with the acquisition of PureRed. Terms of the deal were not disclosed. U.K.-based ITG works with clients like Samsung, Heineken, KFC, Jaguar Land Rover, and Comcast in Europe to provide what it calls “halo content”-which is proliferated…Inspired