Mauricio Eberle Morales

This post was created in partnership with IRCODE Technology is reshaping the fan experience, and at the intersection of sports and innovation, IRCODE is leading the charge. During a conversation at Adweek’s recent event, Miami Dolphins wide receiver Braxton Berrios and IRCODE’s chief marketing officer, Brittany Hershkowitz, discussed how interactive technology is deepening the connection…This […]

This post was created in partnership with Infinite Reality Now that immersive technology is taking audiences inside live events anywhere, how can marketers get in on the game? At an ADWEEK Group Chat on Super Bowl weekend in New Orleans, an A-list of industry leaders tackled the question-and shared insights on the role of brands,…This

This post was created in partnership with Kantar The Super Bowl is a cultural moment brands spend months–and millions–preparing for. But is it worth the investment? That was the question at the center of a discussion moderated by ADWEEK CEO Will Lee and Kantar Chief Knowledge Officer J. Walker Smith , during an ADWEEK House…This

This year, 30-second commercials in the Super Bowl went for more than $8 million; however, for some brands, that simply wasn’t enough time. Dunkin’, Pfizer, T-Mobile, Uber Eats, and TurboTax were some of the brands that opted for 60-second and 90-second ads this year. Jeep even bought two minutes of ad time in the fourth…This

There seems to be a rhythm on Fox News and MSNBC as to which show will finish first in total viewers. Once again The Five and The Rachel Maddow Show take that slot for their respective networks. Over at CNN, though, there is no constant with different shows attracting the most total viewers. On this…There

Veteran advertising executive David Kline, executive vice president at Charter and president of Spectrum Reach, will retire in May. According to Spectrum, Kline’s retirement “follows an illustrious 46-year career during which he has been at the forefront of shaping the television advertising landscape across traditional, digital and streaming platforms.” As an executive at Charter, Cablevision…Veteran

The Screen Actors Guild Awards is ready for its close-up. ADWEEK can exclusively reveal the list of new and returning sponsors for the 31st edition of the annual ceremony, which streams live on Netflix on Sunday, Feb. 23, at 8 p.m. Awarded by SAG-AFTRA–Hollywood’s largest labor union and the largest voting body in the awards…The

Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients’ content from appearing on sites that host child sexual abuse material (CSAM). Research firm Adalytics released a report earlier this month saying that ads for major brands such as the National Football League, Pepsi, and Sony appeared on two…Embattled