Mauricio Eberle Morales

The FTC approved Omnicom’s $13.5 billion acquisition of Interpublic Group with conditions barring the combined company from steering ad spend based on political or ideological viewpoints.The FTC approved Omnicom’s $13.5 billion acquisition of Interpublic Group with conditions barring the combined company from steering ad spend based on political or ideological viewpoints. Read More

The exec comes from Snap, where he expanded the platform’s agency partner program in April.The exec comes from Snap, where he expanded the platform’s agency partner program in April. Read More

E.l.f. Cosmetics and Purdue University are key partners in Sunnie’s new youth initiatives.E.l.f. Cosmetics and Purdue University are key partners in Sunnie’s new youth initiatives. Read More

Sección: Artí­culos Categorías: Comunicación Palabras clave: Teoría de la riqueza de los medios, e-mail, canal, tecnología digital En la era digital actual, el correo electrónico ha mantenido su relevancia como medio de comunicación institucional a pesar de la aparición de tecnologías más avanzadas. Este artículo revisa críticamente su papel bajo el marco de la Teoría

The divide between Michael Kassan’s previous firm MediaLink and his new baby 3C Ventures seemed especially stark at this year’s Cannes.The divide between Michael Kassan’s previous firm MediaLink and his new baby 3C Ventures seemed especially stark at this year’s Cannes. Read More

This post was created in partnership with Teads Key takeaways Brand and performance marketing teams, long-time frenemies, have traditionally competed for C-suite love, attention, and budget. But unifying these two […]This post was created in partnership with Teads Key takeaways Brand and performance marketing teams, long-time frenemies, have traditionally competed for C-suite love, attention, and

This post was created in partnership with Sparks Key takeaways A clever ad can make an impression, but a powerful brand experience creates a memory. It’s that memory that builds […]This post was created in partnership with Sparks Key takeaways A clever ad can make an impression, but a powerful brand experience creates a memory.