The payment giant is extending its ad business beyond its owned properties.The payment giant is extending its ad business beyond its owned properties. Read More
PayPal Is Launching Programmatic Ads Powered By Shopping Data Read More »
Hamilton is one of the casualties of AMG’s decision to hub its weather forecasts and use The Weather Channel instead.Hamilton is one of the casualties of AMG’s decision to hub its weather forecasts and use The Weather Channel instead. Read More
Meteorologist Garrett Hamilton Leaves Allen Media’s WSIL in Southern Illinois Read More »
Objective of the study: This study aims to contribute to understanding sustainability-oriented innovation (SOI) activities (Operational Optimization -OO, Organizational Transformation- OT, and Systems Building SB) in the context of collaborative networks (CNs) and Dynamic Capabilities (DCs), proposing a conceptual framework. Methodology/approach: We adopted a Systematic Literature Review (SLR) and identified 198 relevant papers. The papers
Paramount has been utilizing more intimate upfront events since 2023.Paramount has been utilizing more intimate upfront events since 2023. Read More
Exclusive: Inside Paramount’s 2025 Upfront Dinners Read More »
The seasoned marketer will serve as the household goods company’s ‘customer Czar.’The seasoned marketer will serve as the household goods company’s ‘customer Czar.’ Read More
SharkNinja Taps Ex-Ulta Beauty CMO Michelle Crossan-Matos as First Growth Chief Read More »
Los datos de amputación en México revelan una tendencia alarmante. De acuerdo con estudios realizados por el IMSS, entre 2004 y 2013 se incrementaron considerablemente las amputaciones mayores y menores de extremidades inferiores en varios estados del país, reflejando un problema de salud pública con causas crónicas, como la diabetes. En Mediprax , la mayoría
Datos de amputación en México: una mirada a la problemática nacional Read More »
Introducción: Los smartphones se han convertido en herramientas versátiles para muchos comunicadores audiovisuales debido a su accesibilidad, practicidad y precios; también por las posibilidades técnicas y estéticas que brindan. La presente investigación busca contribuir al entendimiento de las prácticas en la realización audiovisual con estos dispositivos en cuatro países de América Latina. Metodología: Para el
In today’s marketplace, pricing is far more than a number. It’s a brand signal.In today’s marketplace, pricing is far more than a number. It’s a brand signal. Read More
Consumer Pricing Isn’t the Only Casualty of Tariffs Read More »
Major holding companies are bracing for the potential impact of new tariffs, with leaders from WPP and Omnicom directly acknowledging growing uncertainty, while IPG and Publicis emphasized broader macroeconomic volatility without specifically citing tariffs.Major holding companies are bracing for the potential impact of new tariffs, with leaders from WPP and Omnicom directly acknowledging growing uncertainty,
Advertisers Hold Steady Amid Tariff Uncertainty—For Now Read More »
Advertisers can now measure sales from in-store digital ads across retailers including Hy-Vee, Cub Foods, and ShopRite. These retailers and others use Grocery TV‘s tech to sell in-store ads. Grocery […]Advertisers can now measure sales from in-store digital ads across retailers including Hy-Vee, Cub Foods, and ShopRite. These retailers and others use Grocery TV‘s tech
Advertisers Can Now Measure In-Store Ads Across Grocery Retailers Read More »
