Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Creatives React: Disney+ Super Bowl Ad Is a Lot to Bear

Did Disney+’s Super Bowl ad make viewers happy by taking away their Joy? In Disney+’s 30-second Big Game ad, “What If,” which premiered ahead of the second quarter, the streamer erases its history, removing Joy from Inside Out, R2-D2 from Star Wars, and Ayo Edebiri and Jeremy Allen White from a scene in The Bear….Did […]

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Super Bowl Instant Replay: Nike Made the Best Big Game Ad of the Year

THE AD: In the male-dominated Super Bowl, Nike’s “So Win” shifts the spotlight to women athletes who are changing the game in their respective sports. With a voiceover by rapper Doechii, the film addresses the fact that female athletes-and women generally-are always told what they can’t or shouldn’t do. In true Nike style, the brand…THE

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Super Bowl Instant Replay: Pringles Goes Big on Stupid Idea—And it Works

THE AD: A party runs out of Pringles. Actor Adam Brody calls for help by blowing into an empty chip can like a conch shell. Upon hearing the sound of distress, the famously bushy mustaches of actor Nick Offerman, NBA player James Harden, and Kansas City Chiefs coach Andy Reid detach from their respective faces…THE

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Super Bowl Instant Replay: Budweiser’s Clydesdale Foal Is a Cute Crowdpleaser

THE AD: Budweiser’s “First Delivery” is a 90-second spot starring a baby Clydesdale horse. The real foal from the brand’s Warm Springs Ranch in Boonville, MO, yearns to join the iconic “hitch” (team of horses) on a Budweiser beer delivery. Sadly, he’s not old enough just yet. But his determination and courage see him make…THE

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Super Bowl Instant Replay: Celeb Cameos are Sorely Missed in T-Mobile’s Starlink Ad

THE AD: T-Mobile announced a new beta program with Elon Musk-owned Starling that will use satellites to map dead zones of the U.S. MY TAKE: T-Mobile’s Super Bowl ads in recent years have been chock-full of celebrities. The telco even spoofs itself with its love of celebrities. Last year’s ad showed audition tapes of celebs…THE

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T-Mobile Ditches Celebrities for Space at Super Bowl 59

T-Mobile is traveling to space in its Super Bowl 59 ad. The wireless carrier’s 60-second Super Bowl ad, called “A New Era in Connectivity,” will air during the first quarter. The spot promotes its partnership with Elon Musk’s Starlink on a new service that allows people in unreachable places to access cell phone towers. Starlink,…T-Mobile

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Super Bowl Instant Replay: Meta’s Smart Glasses Are Cool—Until You Realize They Can Secretly Record You

THE AD: Following the Super Bowl ad trope, Meta’s two flashy spots lean into celeb power–two Avengers, a Kardashian… and a $6 million banana. In the first ad, Chris Hemsworth and Chris Pratt perambulate through Kris Jenner’s art collection asking Meta’s Ray-Ban smart glasses questions like, “Hey Meta, what’s this?” while gazing at Maurizio Cattelan’s…THE

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Super Bowl Instant Replay: Simplicity Works Best for Homes.com

THE AD: Homes.com had two 30-second spots during Super Bowl 59. They were directed by Taika Waititi and starred Dan Levy, Heidi Gardner, and Morgan Freeman. The first spot featured Levy and Gardner reprising their roles as Homes.com’s owner and top sales executive, respectively, and doing their best to convince their corporate lawyer to let…THE

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The Secret Service Is Running a Super Bowl 59 Ad to Promote Recruitment

President Donald Trump is the first U.S. sitting president to attend the Super Bowl. And the United States Secret Service is trying to make a splash around his attendance by kicking off a new recruitment effort. A 60-second video titled “A History of Protection” pieces together scenes like John F. Kennedy’s inaugural speech from 1961,…President

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Super Bowl Instant Replay: Marvel’s Thunderbolts Looks Like a Real (Assassins’) Ball

THE AD: You’ve heard of the Suicide Squad? Meet the Thunderbolts, the Marvel Cinematic Universe’s own team of villains. Assembled from previous Marvel phases, the crew includes Yelena Belova aka the other Black Widow (Florence Pugh), Bucky Barnes aka the Winter Soldier (Sebastian Stan), Alexei Shostakov aka Red Guardian (David Harbour), John Walker aka U.S….THE

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