Mauricio Eberle Morales

Doritos Crash the Super Bowl ended a 10-year hiatus and months of voting and judging with an intergalactic snack battle that viewers felt was worth the fight. Doritos announced the return of Crash the Super Bowl in September, whittled thousands of contenders to just 25 by January, and introduced its three finalists by the middle…Doritos […]

The action in the Super Bowl moves pretty fast, and the commercials seem to fly by as well. But one brand has enlisted one of the fastest franchises in cinema to show that you can slow down and enjoy yourself. Haagen-Dazs has taken on a brand platform of “slow,” positioning its ice cream as a…The

Creator management company Whalar Group is launching Sixteenth Sports, a new talent division aimed at helping athletes become bigger stars. The goal of Sixteenth Sports is to help athletes extend their careers beyond sports by creating brand deals and other partnerships as well as intellectual property. The division hopes to elevate rising-star athletes to household…Creator

Artificial intelligence company DeepSeek’s model is being cast as China’s answer to OpenAI–seemingly throwing Silicon Valley and Wall Street into disarray, wiping out $600 billion in Nvidia’s market cap in one day. But while some paint DeepSeek as an AI juggernaut poised to upend the industry, the reality about its capabilities–and the true competitive dynamics–are…Artificial

Two years ago, after its CEO Arthur Sadoun was diagnosed and treated for HPV-related cancer, Publicis Groupe launched “Working With Cancer,” a cross-industry coalition to erase the stigma of cancer in the workplace. Now, the holding company’s nonprofit arm, La Fondation Publicis, has extended the initiative with “Screening Time Off,” an awareness campaign rallying companies…Two

X (formerly Twitter) has added seven more advertisers to its lawsuit alleging brands collectively “conspired” to “withhold billions in advertising revenue,” from the platform following Elon Musk’s $44 billion 2022 takeover. Abbott Laboratories, Colgate-Palmolive, Lego, Nestle, Pinterest, Shell International, and Tyson Foods were named by Musk’s lawyers in an expanded complaint filed in a Texas…X

Prebiotic soda brand Poppi is returning to the Big Game. After making its debut last year, the brand is again working with creative agency Virtue Worldwide as well as media-buying agency Tinuiti. The brand did not disclose how long the commercial will be. Allison Ellsworth, cofounder and lead creative of Poppi, said the decision to…Prebiotic

If you thought holograms were a thing of the future, think again. Hologram Media Network, an ad network founded by James Andrew Felts and David Bridgers last fall, has inked a deal with Simon Malls to install more than 30 holographic Proto Luma devices in malls across the country, ADWEEK can exclusively reveal. The goal…If

At CES this year, Amazon launched its Retail Ad Service platform into beta, describing it as “a cloud-based [adtech] solution that enables retailers to monetize their online web and app traffic by displaying contextually relevant sponsored products ads.” Amazon is attempting to reel in retailers, saying that adopting the adtech will empower them by “leveraging…At