Mauricio Eberle Morales

Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In episode six (“Girl’s Night Out”), Bethenny Frankel and Luann de Lesseps are ordering cocktails. “I only drink one drink,…Seventeen […]

Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over 300 million paid accounts. In addition, the company said 55% of sign-ups are coming to its ad tier, and the plan is…Netflix

Nielsen’s big data gets a big endorsement. Today, the Media Rating Council (MRC) announced it completed its accreditation process for Nielsen’s big data + panel national TV measurement. This marks the first time that the MRC has accredited a hybrid panel/big-data product that’s inclusive of person-level estimates, according to George Ivie, CEO and executive director…Nielsen’s

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….Tools

Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O’Hara will co-star alongside each other once more for Michelob Ultra’s Super Bowl 59 campaign. This time, the pair don’t find themselves in the afterlife, but rather on a tennis court. The Anheuser-Busch’s (AB InBev)-owned beer brand has launched a teaser film,…Fresh

In this episode of Brave Commerce, Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, tackle breaking news reshaping the media and advertising landscape. From TikTok’s potential ban in the U.S. to Meta’s controversial decision to deprecate fact-checking, they explore how these seismic shifts impact both large and small brands’ strategies….In