As summer turned to fall and temperatures began to drop, more people started noticing advertising for Mucinex. When asked throughout Q4 of last year if they recalled seeing or hearing one of the cold and flu medication’s ads in the past two weeks, 22.8% of U.S. adults said they did, according to data analytics firm…As […]
Cold and Flu Brand Mucinex Tops List For Ad Awareness Boost Read More »
Sinclair and NBC today announced a comprehensive, multi-year agreement that renews station affiliation agreements for all 21 of Sinclair’s owned and/or operated NBC affiliates. The agreement renewals affiliations for the following NBC affiliates: WOAI in San Antonio, Texas; KSNV in Las Vegas, Nevada; WJAR in Providence, R.I.; WNWO in Toledo, Ohio; WSTM in Syracuse, N.Y.;…Sinclair
NBC and Sinclair Renew Affiliation Agreements Read More »
TikTok’s potential removal from U.S. markets by January 19 has marketers and influencers racing to figure out how to reach the app’s lucrative audience elsewhere. With 44% of Gen Alpha using TikTok in 2024, it’s hard to imagine a world where this platform–a gateway of discovery (and brain rot) for millions of tweens–is suddenly gone….TikTok’s
TikTok’s Ban Is Our Wake-Up Call to Do Better by Gen Alpha Read More »
The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. But turning those prototypes into viable business models is another story. For advertisers and marketers, part of the challenge of touring the convention center is sifting through the innovations to…The
These Three Technologies Are a Glimpse Into the Future of Advertising Read More »
Applied Physiology, Nutrition, and Metabolism, Volume 50, Issue , Page 1-13, January 2025. This study aimed to determine the energy requirements, physiological consequences, and recovery rate from the Australian Special Forces Selection Course. Ninety-three male soldiers (mean ± SD, 28.1 ± 3.6 years, 1.81 ± 0.1 m, 85.1 ± 8.1 kg) volunteered for this study. Body composition via dual-energy X-ray absorptiometry, hormones and resting metabolic
Applied Physiology, Nutrition, and Metabolism, Volume 50, Issue , Page 1-12, January 2025. Fatigability varies depending on sex and contraction intensity during sustained exercise. This study examined the responses of time to task failure (TTF), performance fatigability (PF), and muscle oxygenation (SmO2) in males and females during isometric handgrip holds to failure (HTF) at 30%
Applied Physiology, Nutrition, and Metabolism, Volume 50, Issue , Page 1-12, January 2025. To ensure safe, optimal, and personalized physical activity, exercise, or sport during pregnancy, the Canadian Society for Exercise Physiology, the Society of Obstetricians and Gynaecologists of Canada, the College of Family Physicians of Canada, and the Women’s Health Division of the Canadian
Applied Physiology, Nutrition, and Metabolism, Volume 50, Issue , Page 1-10, January 2025. We investigated whether pedal cadence (60 vs. 100 rpm) affects oxygen uptake (V̇O2) and power output (PO) at two indexes of the heavy-to-severe-intensity domain boundary (i.e., critical power (CP) and respiratory compensation point (RCP)) and their correspondence. Fourteen adults (7 females, 23 ± 2 years) cycled
Applied Physiology, Nutrition, and Metabolism, Volume 50, Issue , Page 1-10, January 2025. Poor glucose regulation associated with gradual insulin resistance is a significant risk factor in several age-related chronic diseases. An eating plan that promotes a lower carbohydrate intake may have a beneficial effect on glucose metabolism. This study aimed to evaluate how a
Applied Physiology, Nutrition, and Metabolism, Volume 50, Issue , Page 1-9, January 2025. Heat exposure’s effect on glucose tolerance depends on the amount of body exposed, likely relating to autonomic nervous system balance. We assessed how partial-body heat exposure at two different levels of the lower extremities affects glucose tolerance and autonomic nervous system balance,
