Mauricio Eberle Morales

Hinge created an anthology of real love stories that will run on Substack and as a physical book.Hinge created an anthology of real love stories that will run on Substack and as a physical book. Read More

The firm has launched podcasts and newsletters, plus worked with brands to produce content highlighting initiatives like access to menstrual health products.The firm has launched podcasts and newsletters, plus worked with brands to produce content highlighting initiatives like access to menstrual health products. Read More

The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation. Read More

Shivdasani is the agency’s first global C-suite hire under new ownership.Shivdasani is the agency’s first global C-suite hire under new ownership. Read More

Upscale uses OpenAI’s Whisper, Google’s Gemini, and Eleven Labs to create and targeting ads on streaming TV.Upscale uses OpenAI’s Whisper, Google’s Gemini, and Eleven Labs to create and targeting ads on streaming TV. Read More

The largest share of money now goes to paid media.The largest share of money now goes to paid media. Read More

Introducción: El nuevo paradigma audiovisual, marcado por un consumo flexible, amplio catálogo y una audiencia participativa, incrementa el interés de la televisión lineal por conectar con los jóvenes. Para ello, los canales gestionan plataformas de contenido especializadas. Esta investigación analiza Mtmad, Playz y Flooxer, y las percepciones sobre ellas. Los objetivos específicos son examinar los