Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Tools of the Trade: Kaleeta McDade from VML

Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones….Tools […]

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The effect of healthy eating index-2015 in the associations of biological aging and non-alcoholic fatty liver disease: an interaction and mediation analysis

The present study explored the association between biological aging (BA), healthy eating index-2015 (HEI-2015) and non-alcoholic fatty liver disease (NAFLD) in the general population of the United States. ​The present study explored the association between biological aging (BA), healthy eating index-2015 (HEI-2015) and non-alcoholic fatty liver disease (NAFLD) in the general population of the United

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Nutrients, Vol. 17, Pages 433: Nutritional Screening Tools in the Pediatric Population: A Systematic Review

Nutrients, Vol. 17, Pages 433: Nutritional Screening Tools in the Pediatric Population: A Systematic Review Nutrients doi: 10.3390/nu17030433 Authors: Carlos Veiga Fachal Sara María Fernández-González Ana Moreno-Álvarez Alfonso Solar-Boga Background/Objectives: Disease-related malnutrition (DRM) is the most common type of malnutrition in industrialized countries, and it has a high associated morbidity. Despite the existence of various

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As Trump Looks for a US TikTok Buyer, 5 Details Could Really Complicate the Sale

The potential sale of TikTok to an American buyer has become one of the most complex and high-stakes business deals in recent memory, with high-profile contenders like Elon Musk, Oracle Chairman Larry Ellison, creator star MrBeast, tech CEOs, and others linked to the potential sale. At the heart of the issue are competing geopolitical interests,…The

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Nutrients, Vol. 17, Pages 432: Dietary Intakes Among University Students in Iceland: Insights from the FINESCOP Project

Nutrients, Vol. 17, Pages 432: Dietary Intakes Among University Students in Iceland: Insights from the FINESCOP Project Nutrients doi: 10.3390/nu17030432 Authors: Brittany M. Repella Greta Jakobsdottir Objectives: Using data from the Food Insecurity among European University Students during the COVID-19 Pandemic (FINESCOP) project, this study aims to investigate the dietary intakes among university students in

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Indie Agency Known Is Saving Clients Millions of Dollars In Misplaced Spend

Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other…Independent

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Nutrients, Vol. 17, Pages 431: Community-Engaged Approach to Improve Food Access and Consumption of Fruits and Vegetables in a Rural Appalachian Community

Nutrients, Vol. 17, Pages 431: Community-Engaged Approach to Improve Food Access and Consumption of Fruits and Vegetables in a Rural Appalachian Community Nutrients doi: 10.3390/nu17030431 Authors: Courtney T. Luecking Makenzie Barr-Porter Dawn Brewer Kathryn M. Cardarelli Background/Objectives: Community–academic partnerships offer unique opportunities to leverage expertise and resources to modify structural factors that address community priorities.

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ADWEEK’s TV Upfronts and NewFronts 2025 Calendar

It’s time once again for the world of advertising, marketing, tech, and publishers to be upfront. Yes, there’s no escape: The 2025 TV upfront season is upon us–or at least upfront announcements are. Though we’re still early in the year, companies are already locking in their upfront and NewFronts dates for 2025. Among the early…It’s

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R/GA Wins Eli Lilly Social Business Amid Weight-Loss Drug Boom

Eli Lilly has appointed R/GA to run its social media account following a pitch, ADWEEK has learned. R/GA will work as social agency of record for the pharmaceutical company’s GLP-1 weight-loss drug Zepbound, according to sources. The agency will also create social strategies and campaigns for other Eli Lilly brands such as Mounjaro, while assisting…Eli

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