Mauricio Eberle Morales

For Gen Z, streaming TV is a full-time job, at least according to new Tubi research. Today, Tubi released “The Stream 2025: Audience Insights Shaping Streaming” report in partnership with The Harris Poll, which looks at the changing streaming behaviors of consumers–especially Gen Z–and how marketers can reach these audiences as the entertainment landscape continues…For […]

Cross-platform distribution led to another record-breaking viewership event in February. This year’s Super Bowl Sunday, which culminated in the Philadelphia Eagles winning the Vince Lombardi Trophy, saw Fox Sports earn 127.7 million viewers, with some watching Super Bowl LIX on Fox’s free ad-supported streaming service, Tubi. According to Nielsen’s Media Distributor Gauge, Super Bowl Sunday…Cross-platform

If Pedro Pascal is sad, the whole world is sad. And dreary, and frigid, and hopeless. But the beloved internet daddy doesn’t stay blue for long, according to a new Apple ad that starts with him grieving over a romantic breakup but snapping out of his melancholy mood with the help of his AirPods. The…If

Women’s lifestyle publisher Refinery29 is relaunching its experiential franchise 29Rooms next month. This marks the return of the event series for the first time since 2019 and its first iteration under new ownership. 29Rooms will return this time as a pop-up series, with plans to activate against at least four major cultural touchstones this year….Women’s

A Jesse Watters-less edition of Primetime saw its total viewer and Adults 25-54 audience fall on Friday night. Fox News’ 8 p.m. ET show finished third in total viewers and fourth place in the demo for the night with The Five claiming most-watched status in both categories. FNC finished as the second most-watched network in…A

South by Southwest brings nearly half a million people to the city of Austin, Texas, each spring for its sprawling series of conferences and festivals. For many marketing professionals, it’s a tentpole event on par with CES or Cannes Lions–but offering a different audience and focus. While CES showcases futuristic tech and serves as a…South

Gray stations are adding an afternoon newscast called Local News Live. The one-hour newscast will air on 37 of Gray Media’s local television stations starting today. The show is anchored by Debra Alfarone with live coverage from reporters across Gray’s 113 markets. This expansion means Local News Live | LNL now airs Monday through Friday…Gray