Mauricio Eberle Morales

Stanley Cups, Charli XCX’s Apple dance, Duolingo’s “unhinged” green owl mascot, and being “very demure, very mindful.” Some things are simply synonymous with TikTok, including the brands that have used the platform to boost themselves into the stratosphere via paid and native content. From January 19, TikTok will be banned in the U.S. after the…Stanley […]

This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online. And marketers who immerse themselves in technology like extended reality (XR) and AI will reap the benefits. At a live Adweek group chat at CES 2025 in Las Vegas, presented in partnership with Infinite Reality,…This

As the U.S. Supreme Court upholds the TikTok ban, brands and publishers are grappling with how to maintain their connection to young consumers. The reality of losing TikTok has sparked reactions ranging from strategic reevaluation to outright panic. However, history shows us that platforms evolve, algorithms shift, and audiences adapt. Here’s what marketers need to…As

On Friday (Jan. 17), the Supreme Court upheld a law that will see TikTok banned in the U.S. on Sunday (Jan. 19). The decision leaves creators searching for other platforms to reach their audiences. For creators like Gigi Robinson, TikTok’s silence on how to prepare for a ban has left them feeling uninformed. Robinson said…On

Things are looking positive in the digital advertising world. This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year. The report is based on a survey of buyers at brands and agencies to better understand their growth strategies, anticipated spend by channel, and…Things

As advertisers brace for a U.S. without TikTok., Meta’s cost-per-thousand-impressions (CPMs) are showing signs of both increased competition and expanded ad inventory, according to three sources. The Supreme Court upheld the TikTok ban today, a decision that could reshape the global social media landscape. Its removal from the U.S. market puts billions in ad dollars…As

Baby animals are cute crowd-pleasers–and doesn’t Budweiser know it. The Anheuser-Busch’s (AB InBev)-owned beer brand has just unveiled its Super Bowl 59 ad teaser, “Something ‘Big’ Is Coming,” and the star of the show looks to be a sharp-eared Clydesdale foal. The 15-second video shows Clydesdale horses geared up and ready to leave the brewery…Baby

Happy Friday to all who celebrate. In this week’s edition of stories we didn’t post for one reason or another, we see a ton of movement between and away from stations. And, in a local TV support trifecta, Wisconsin Public Radio looks at the impact the Allen Media layoffs had no the local community. Variety…Happy

The Supreme Court Friday upheld the law banning TikTok in the U.S. as of Jan. 19, dealing a major blow to the platform’s 170 million American users and the businesses that rely on it for marketing and commerce. The decision marks a significant escalation in the government’s efforts to curb Chinese-owned tech companies, leaving brands,…The