Mauricio Eberle Morales

Spectrum Reach, the advertising sales business of Charter Communications, has rolled out its newest planning tool, Audience Reach Optimizer (ARO), designed to boost the effectiveness and efficiency of advertisers’ campaigns, delivering their TV ads to their intended audience. ARO leverages Spectrum Reach’s unique data insights in a privacy-focused way to simplify the process for advertisers…Spectrum […]

Every year when St. Patrick’s Day rolls around in the U.S., I find myself cringing at the spectacle. My daughters and husband hold Irish passports. We lived in Ireland. I’ve managed teams there, and I work there every summer. I’ve never liked how the holiday is celebrated here in America. The parades, festivities, and Irish…Every

The advertising technology company OpenWeb appointed industry veteran Jim Daily as its new chief executive officer on Monday, marking a new era for the firm following a period of highly visible turbulence among its leadership team. Daily, who begins the role April 1, previously served as the North American CEO and global president at Teads,…The

Perplexity is making its biggest marketing bet yet. The AI search startup has launched its first celebrity-led ad campaign, starring Squid Game actor Lee Jung-jae, in a mid-seven-figure buy across major streaming platforms. The 90-second ad spot, filmed in Korea, takes a playful jab at Google, dubbed “Poogle” in the ad. Jung-jae, caught in a…Perplexity

What if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn’t just a new frontier, it was a place that experienced stratospheric year-over-year growth–and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how…What

President Donald Trump has silenced Voice of America, the federally-funded news organization that has beamed its broadcasts abroad for over eight decades. On Friday afternoon, the Trump administration issued an executive order calling for the dismantling of the U.S. Agency for Global Media, which oversees the outlet. The following morning, over one thousand VOA employees…President

CBS News New York (WCBS) chief weathercaster Lonnie Quinn will be off the air for several weeks to recover from an accident. Quinn suffered a concussion earlier this year after, he said, he “took a wallop” on his head. The New York CBS owned station said Quinn went to the hospital and had a CAT…CBS

WLTX anchor J.R. Berry said he’s been diagnosed with a curable form of cancer and that he will be off the air for several weeks. “The docs tell me I have a very treatable, very curable form of cancer,” he announced on social media. “I have a great team and we’re ready to tackle this…WLTX

San Diego ABC affiliate KGTV got caught in the recent Scripps layoffs. The Times of San Diego said roughly 20 staffers, including photographers, producers, and a receptionist were laid off. The media outlet provided a pretty detailed list of those affected. According to sources familiar with the situation who spoke to Times of San Diego…San