Mauricio Eberle Morales

Conan O’Brien’s first time hosting the Oscars had a lot of Substance, so the comedian is back to host the 98th Academy Awards. Today, Academy CEO Bill Kramer and Academy President Janet Yang announced that O’Brien is returning for a second year to host the Oscars, which takes place on Sunday, March 15, 2026. In…Conan […]

PepsiCo may be looking to add to its growing portfolio of healthier brands, as sources with knowledge of the talks recently told Bloomberg the food and beverage giant is in advanced discussions to acquire Poppi for more than $1.5 billion, perhaps as early as this week. The move would give PepsiCo shelf space in the…PepsiCo

If Gatorade is going to let its “Is It In You?” slogan hang around for the better part of three decades, it occasionally needs to allow a new generation to determine what “it” is. For its latest March Madness campaign, Gatorade recruited USC sophomore guard and Big 10 player of the year JuJu Watkins, highly…If

On Achill Island, off Ireland’s rugged west coast, there’s a pub called McLoughlin’s Bar that’s been in the family for four generations and part of the community for 155 years. The current owner, Joseph “Josie” McLoughlin, was born upstairs in the pub and has worked behind the bar for 43 years. Now McLoughlin is about…On

The lifestyle media brand PureWow is introducing a live-shopping series next month on TikTok Live, called WowShoppes, whose launch marks one of the first meaningful attempts from a publisher to capitalize on the growing social commerce space since the debut of TikTok Shop. The venture is one of several new initiatives PureWow has planned to…The

The Big 12 Conference spent the last several years rebranding itself, but a combination of campaigns, championships, and cultural shifts made it official. Big 12 Commissioner Brett Yormark took his job in August 2022, a little more than a year after the Supreme Court allowed athletes to benefit from name, image, and likeness rights deals,…The

Even though the FIFA World Cup 2026 is more than a year away, Telemundo is getting a head start with the debut of a new late-night talk sports show that has an emphasis on soccer. On March 10, Telemundo premiered El Pelotazo, which airs live seven days a week and is hosted by Veronica Rodriguez,…Even

VML’s BAV Group, a specialty practice focused on data-driven branding, promoted Laura Jones to global CEO. She was previously chief strategy officer (CSO). Jones has been with BAV Group for nearly 10 years, assuming the CSO role in December 2020 and serving as the unit’s commercial and strategic head. Prior to that, she worked in…VML’s