Mauricio Eberle Morales

A teddy bear is typically a symbol of childhood innocence, comfort, and play. But in a harrowing ad from nonprofit Sandy Hook Promise, the stuffed animal serves as a stark reminder of how the gun violence epidemic is impacting childhoods across the U.S. As the organization’s latest public service announcement (PSA) reminds viewers, teddy bears…A […]

The merger and acquisition advisory firms JEGI Clarity and Leonis Partners announced a merger on Monday, creating a combined company whose area of expertise includes media, marketing, information, software, fintech, and technology. The newly minted company, which will be called JEGI Clarity Leonis (JCL), will be headquartered in New York, with a presence in London,…The

One of advertising’s most famous mascots, Planters’ Mr. Peanut, is about to become a movie star. The anthropomorphic peanut character, which has been the Hormel Foods-owned brand’s mascot for over a century, will make his feature film debut in upcoming Netflix movie The Electric State, released on Friday (March 14). Mr. Peanut is a major…One

Interpublic Group (IPG)’s sale last week of R/GA to private equity (PE) firm Truelink Capital signals a coming wave of PE buying and investing in creative agencies, industry leaders tell ADWEEK. R/GA is not the only agency that has recently sold to PE: last year, Svoboda Capital Partners invested in creative agency Highdive; Keystone Capital…Interpublic

WWE Monday Night RAW is coming back to Madison Square Garden for the first time in three years–and Netflix will be there live. The streaming giant officially became the new exclusive home of RAW, WWE’s flagship weekly program, beginning this year. And according to Netflix, it has sold out its ad inventory for WWE RAW…WWE

Flau’jae Johnson has been an LSU Tiger, an NCAA Champion, a rapper, a business major, and a prolific endorser–but being financially stable has become a similarly important part of her identity. As March Madness tips off, Johnson is using her sports marketing partnership with credit firm Experian to help fans get there as well. She’ll…Flau’jae