This year, 30-second commercials in the Super Bowl went for more than $8 million; however, for some brands, that simply wasn’t enough time. Dunkin’, Pfizer, T-Mobile, Uber Eats, and TurboTax were some of the brands that opted for 60-second and 90-second ads this year. Jeep even bought two minutes of ad time in the fourth…This […]
Does the Length of a Super Bowl Ad Matter? Read More »
There seems to be a rhythm on Fox News and MSNBC as to which show will finish first in total viewers. Once again The Five and The Rachel Maddow Show take that slot for their respective networks. Over at CNN, though, there is no constant with different shows attracting the most total viewers. On this…There
Veteran advertising executive David Kline, executive vice president at Charter and president of Spectrum Reach, will retire in May. According to Spectrum, Kline’s retirement “follows an illustrious 46-year career during which he has been at the forefront of shaping the television advertising landscape across traditional, digital and streaming platforms.” As an executive at Charter, Cablevision…Veteran
Spectrum Ad Exec David Kline to Retire in May Read More »
The Screen Actors Guild Awards is ready for its close-up. ADWEEK can exclusively reveal the list of new and returning sponsors for the 31st edition of the annual ceremony, which streams live on Netflix on Sunday, Feb. 23, at 8 p.m. Awarded by SAG-AFTRA–Hollywood’s largest labor union and the largest voting body in the awards…The
Exclusive: SAG Awards Unveils Sponsors for 2025 Ceremony on Netflix Read More »
Embattled brand safety platform DoubleVerify detailed several steps it is implementing to further prevent its clients’ content from appearing on sites that host child sexual abuse material (CSAM). Research firm Adalytics released a report earlier this month saying that ads for major brands such as the National Football League, Pepsi, and Sony appeared on two…Embattled
DoubleVerify Implements Brand Safety Updates in Wake of Critical Adalytics Report Read More »
Cardiovascular disease (CVD) rates are rising rapidly worldwide, making it crucial to implement simple and effective screening measures to identify individuals at increased risk for CVD risk factors. This stud… Cardiovascular disease (CVD) rates are rising rapidly worldwide, making it crucial to implement simple and effective screening measures to identify individuals at increased risk for
Phytochemical index (PI) and oxidative balance score (OBS) have not been previously evaluated in women with osteoporosis. The present study aimed to investigate their relationship with bone mineral density (B… Phytochemical index (PI) and oxidative balance score (OBS) have not been previously evaluated in women with osteoporosis. The present study aimed to investigate their relationship
Low back pain (LBP) substantially affects quality of life and functional capacity, ranking as a major global cause of disability. While the global burden of LBP has been extensively studied, China’s unique dem… Low back pain (LBP) substantially affects quality of life and functional capacity, ranking as a major global cause of disability. While the
Socioeconomic factors are very important in non-communicable diseases (NCD) and their complications as a risk factor or as a barrier to receive effective health care. This study aimed to determine the prevalen… Socioeconomic factors are very important in non-communicable diseases (NCD) and their complications as a risk factor or as a barrier to receive effective
Eye on Washington: CBS News has announced a slew of changes impacting on-air and off-air staff within its Washington, D.C. bureau. Chief Washington correspondent Major Garrett will become a full-time anchor for America Decides, which streams weekdays at 5 p.m. ET on CBS News 24/7. He’ll continue his hosting duties on The Takeout podcast. Additionally,…Eye
Revolving Door Roundup: CBS News Announces New Washington, D.C. Appointments Read More »
