Mauricio Eberle Morales

Tubi has been known to shock viewers with its Super Bowl campaigns the last two years. This year, while the brand kept its wacky and bold spirit, it leaned into a more emotional storyline for their game day spot. The spot, which was created by Mischief @ No Fixed Address, features a young “cowboy” who…Tubi […]

Fetch is hoping to become a mainstream name with its first Super Bowl ad. The 30-second ad, called “The Big Reward,” stars CEO and founder Wes Schroll pitching Fetch as “America’s rewards app” before explaining why the company is running a Super Bowl ad: Fetch is giving away $10,000 every second during the last two…Fetch

THE AD: Antonio Banderas opens his Bosch fridge, marvels at its freshness-preserving tech, and–bam!–he’s no longer just Antonio; he’s tuxedo-clad Antonio Bosch-deras, oozing suave confidence. Meanwhile, a construction worker morphs into a “Macho Man” Randy Savage-esque wrestling legend, complete with over-the-top theatrics, all thanks to…a Bosch power tool? The two strut, pose, and flex their…THE

An NFL team can put up great numbers, call all the right plays, and still come up short at the end of the game. That’s what happened with the NFL’s latest Super Bowl ad, according to an industry expert. Ben Hennes is the co-owner and chief creative officer at Happylucky, “a queer-owned, women-led creative agency…An

THE AD: Nerds’ Super Bowl ad opens with country singer Shaboozey leading a brass band of Nerds Gummy Clusters through the French Quarter in New Orleans as they play Louis Armstrong’s “Wonderful World.” As the brass band continues its march, Shaboozey’s demin outfit transforms into Mardi Gras colors of purple, yellow, and green, and the…THE

Ferrara Candy-owned brand Nerds is bringing its gummy clusters back to the Big Game for the second year in a row with the help of country artist Shaboozey. The chewy snacks take center stage in the colorful ad as band members of a New Orleans-style second-line band. Shaboozey brings a contemporary twist to Louis Armstrong’s…Ferrara

Walking around New Orleans in the days before Super Bowl 59, it was impossible to avoid the way that the sporting event has transformed the city. Brands took over restaurants and parking lots, plastered and projected ads onto the sides of buildings, hosted karaoke on sidewalks, and passed out oh-so-many free products. I’ve been covering…Walking

Yahoo didn’t just get Bill Murray for a Super Bowl ad. It basically rented his services for halftime. For its interactive campaign “Email Bill,” Yahoo recruited Murray for a 15-second commercial, a multi-part short story based on Murray’s photos and videos, and a “BillCam” livestream on Yahoo.com and Yahoo Sports. The campaign launched with the…Yahoo

OpenAI made its Super Bowl debut with a 60-second spot positioning ChatGPT as the next major leap in human innovation. Airing during the second quarter of Super Bowl 59, the ad titled “The Intelligence Age” draws a throughline from humanity’s greatest inventions–fire, airplanes, television–to ChatGPT, which it presents as the next disruptive technology. The spot…OpenAI

THE AD: It’s got all the ingredients for homeland pride and warm and fuzzy feels: a small girl on a farm, lovingly nurturing a potato to grow, bonding with her father, set to the folksy “All I Want Is You” from the 2007 coming of age comedy Juno. But it wasn’t the original idea. MY…THE