Mauricio Eberle Morales

THE AD: What starts out as a seemingly spirited continuation of the Fast & Furious franchise, with Vin Diesel at the wheel of a convertible Camaro muscle car and Michelle Rodriguez in the passenger seat, quickly slows down after Rodriguez pulls out a Haagen-Dazs ice cream bar. Smokey Robinson’s “Cruisin’” plays as the two slow…THE […]

Taco Bell’s return to the Super Bowl is filled with “a bunch of randos”–also known as several hundred die-hard fans–who landed in the commercial by hitting the fast feeder’s drive-thru windows. But the 30-second spot, airing during the third quarter, doesn’t entirely abandon the brand’s celebrity heritage. Longtime collaborators LeBron James and Doja Cat make…Taco

THE AD: Someone is throwing a “lame” yard party in what appears to be America’s least diverse neighborhood. But don’t worry, the “Big Men on the Cul-de-sac” — comedian Shane Gillis, musician Post Malone, and quarterback Peyton Manning — are here to sort things out. To do so, they’ve brought cannons stacked with Bud Light…THE

Coffee Mate is a first-time advertiser in the Super Bowl this year, and the company took both an absurd and a nostalgic approach to its debut spot. The commercial, which was created by Wieden Kennedy New York, features a young man who tries out the non-dairy creamer brand and gets transported to a world featuring…Coffee

Hellmann’s is drumming up nostalgia around (and introducing younger generations to) the 1989 rom-com classic When Harry Met Sally, starring Meg Ryan and Billy Crystal. The mayo brand put a twist on the iconic scene that takes place in New York’s Katz’s Deli, where Ryan’s character Sally fakes an orgasm while eating a sandwich. But…Hellmann’s

Robert Kraft’s Foundation to Combat Antisemitism (FCAS) returned to the Super Bowl this year to continue spreading its message of ending hate. Two 15-second spots feature close-up shots of Snoop Dogg and Tom Brady in a stark room, where they yell at each other about common reasons why people hate one another. The ad ends…Robert

THE AD: Like Tubi’s infamous 2023 Super Bowl spot, Duracell’s 2025 ad does not immediately appear to be a commercial. Instead, the creative shows Fox NFL analysts Tom Brady and Kevin Burkhardt standing in the commentators’ booth, with Brady about to offer his thoughts on the first-half performance of the two teams. Then Brady appears…THE

THE AD: Hellmann’s enlisted Billy Crystal and Meg Ryan to revive their roles as Harry Burns and Sally Albright in the 1989 rom-com When Harry Met Sally. But Sydney Sweeney delivers the famous line at the end, bringing Gen Z in on the pop culture reference that’s well before their time. MY HOT TAKE: Hellmann’s…THE

THE AD: In Ram’s 60-second Super Bowl ad, Glenn Powell does his own spin on Goldilocks and the Three Bears, trying out the Ram Charger 1500, the new Ram 2500 Rebel Heavy Duty, and the Ram 1500 RHO to find the truck that’s “just right” for him. During the ad, directed by David Leitch (John…THE

Did Disney+’s Super Bowl ad make viewers happy by taking away their Joy? In Disney+’s 30-second Big Game ad, “What If,” which premiered ahead of the second quarter, the streamer erases its history, removing Joy from Inside Out, R2-D2 from Star Wars, and Ayo Edebiri and Jeremy Allen White from a scene in The Bear….Did