Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Hinge Is Bucking Dating App Burnout With Marketing That Caters to Gen Z

A couple sits side-by-side in a diner booth, recounting how they met. Strangely enough, they were neighbors growing up–“I had a hundred chances to say hi to him,” the woman recalls–yet they didn’t meet until matching on Hinge. While the scene could be lifted from a romantic comedy, its a true story shared by the…A

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Podcasting and Influencers Are on a Collision Course—Who Will Win?

At this point, many stories have been written about Spotify’s bid to steal a piece of the video podcasting pie away from YouTube, as well as podcast star Alex Cooper’s subsequent move to make her video content only available on YouTube. It’s clear that online video is the next battleground. Few have truly reckoned with…At

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Why CTV Ad Buyers Are Still Skeptical About Generative AI

Connected TV (CTV) advertisers aren’t sold on generative AI just yet. While some brands are experimenting with AI-powered creative and optimization tools, ad buyers remain wary of handing over full control of their media buys to algorithms–especially for high-profile, national campaigns. At a roundtable chat at CTV Connect in New York City on Thursday, ad…Connected

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Analysis: Can MSNBC Afford to Have Rachel Maddow Return to a Monday-Only Schedule?

We’ve reached the midpoint of President Donald Trump’s first 100 days in the Oval Office. That’s also the midpoint for Rachel Maddow’s return to a Monday through Friday schedule on MSNBC. In that time, Maddow has given MSNBC a ratings boost, fueling the network to double-digit growth in primetime and total day. MSNBC suffered a…We’ve

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From the Battlefield to the Campaign Trail  

Last year, I was invited to attend The New York Times’ Adversarial Reporting Training, a four-day course designed to teach reporters how to stay safe in precarious situations. Known as ART School, the training takes place at a giant photo studio in Brooklyn’s bustling DUMBO neighborhood and includes lessons on conducting risk assessments, minimizing the

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WKYC News Director Jonathan Adkins Leaving the Cleveland Station

WKYC news director Jonathan Adkins is leaving the Tegna owned Cleveland NBC affiliate after 16 years there. Before being named news director in 2023, Adkins had been the station’s news content director since 2018. On Monday, Tegna announced that John Trevino was taking over leadership of the station and would replace Micki Byrnes who is…WKYC

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After Axing Fact-Checkers, Meta’s Community Notes Will Have Help From X

Meta will begin testing its Community Notes feature–a crowdsourcing approach to content moderation that invites users to add context to posts and rate other users’ notes–on Facebook, Instagram, and Threads, beginning on March 18, the company said. The regime not only mimics X’s Community Notes, originally launched in 2019 under the name Birdwatch, but will…Meta

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Nutrients, Vol. 17, Pages 1013: Vitamin D Status Determines Cardiometabolic Effects of Testosterone Replacement Therapy in Men with Late-Onset Hypogonadism

Nutrients, Vol. 17, Pages 1013: Vitamin D Status Determines Cardiometabolic Effects of Testosterone Replacement Therapy in Men with Late-Onset Hypogonadism Nutrients doi: 10.3390/nu17061013 Authors: Robert Krysiak Karolina Kowalcze Witold Szkróbka Bogusław Okopień Background/Objectives: Low testosterone levels and low vitamin D status are associated with increased cardiometabolic risk. The purpose of this study was to investigate

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Sinclair Teams with The Salvation Army to Raise Awareness About Homelessness

Sinclair is teaming up with The Salvation Army to launch Sinclair Cares: From Homeless to Hope, a nationwide initiative dedicated to raising awareness about homelessness. Sinclair Cares: From Homeless to Hope looks to shed light on the many faces of homelessness and highlight solutions that offer hope and stability. The station group will produce content…Sinclair

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