Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

How to Nail Experiential Marketing, According to the Agency Behind Taylor Swift and Beyoncé’s Tours

Brand activations are a big part of South by Southwest, but it takes a lot to stand out in the midst of such a busy, crowded event. And while nothing from this year’s slate of experiential stunts were as elaborate and creative as some of the greatest hits from the pre-pandemic years, there was still…Brand

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Rachel Saurer Returns to Colorado Springs Fox Station as Anchor

Rachel Saurer is returning to Colorado Springs, Colorado Fox affiliate Fox21 (KXRM) as co-anchor with Scott Kilbury. Saurer is a former multimedia journalist and weekend anchor at the station, who spent around a year at sister station Fox31 in Denver, She joined the station as a multimedia journalist in March of 2024. The station said…Rachel

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Pensando y teorizando la comunicación en el contexto de la IA: un punto de vista histórico, epistemológico y cibersemiótico

Este artículo explora algunos problemas epistemológicos reconocidos en la historia del desarrollo de la inteligencia artificial y las implicaciones que podrían tener para pensar y teorizar los fenómenos contemporáneos de comunicación. Desde esta visión se cuestiona la idea de la comunicación como la producción social de sentido al tiempo que se propone a la cibersemiótica,

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Marc Lore’s Wonder Acquires Tastemade to Build an Advertising Business

Food-delivery service Wonder is adding digital media to its menu with its acquisition of independent media company Tastemade. Terms of the transaction were not disclosed, but the deal reportedly cost $90 million, according to The Wall Street Journal. The integration of Tastemade will enable Wonder to provide more curated and personalized digital experiences for consumers…Food-delivery

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CMOs Are Staying in the Job (Slightly) Longer

Compared to the other chairs around the C-suite table, the chief marketing officer’s seat (CMO) is, famously, rarely occupied for long. However, the average tenure of CMOs increased slightly in 2024, per fresh data from Spencer Stuart. The search and advisory firm found the average time CMOs at Fortune 500 companies spent in situ was…Compared

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The Lotame Acquisition Is a Smart Move for Publicis, But Not a Cure-All for Marketers

In a world where AI decisioning and autonomous agents are reshaping the advertising landscape, data and identity have never been more important. After all, how can you market to someone if you can’t find them? But the rise of AI-driven platforms like Google’s Performance Max (PMax) and Meta’s Advantage+ has fundamentally altered how advertising operates….In

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WGN Names Jeff Lilly Director of Technology

Jeff Lilly has been named director of technology for Nexstar’s Chicago owned station WGN. Lilly will oversee the day-to-day operations of the engineering department and the Bradley Place facility. He is responsible for all technology for WGN-TV, supporting Nexstar Media Group’s national cable news network NewsNation studios in Chicago, and national multicast networks AntennaTV &…Jeff

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Correlation between dietary vitamin B2 intake and helicobacter pylori infection in US adults: a cross-sectional study

Helicobacter pylori (H. pylori) infection is a widely recognized factor in causing inflammation in the stomach and significantly increases the likelihood of developing gastric cancer. The relation between inta… ​Helicobacter pylori (H. pylori) infection is a widely recognized factor in causing inflammation in the stomach and significantly increases the likelihood of developing gastric cancer. The

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Evaluating adherence of hospital meals to Mediterranean diet: the case of a developing country

This study aimed to assess the nutritional composition of meals served to and consumed by patients in Lebanese hospitals and to evaluate the extent to which these meals adhere to Mediterranean diet guidelines…. ​This study aimed to assess the nutritional composition of meals served to and consumed by patients in Lebanese hospitals and to evaluate

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