Mauricio Eberle Morales

The potential sale of TikTok to an American buyer has become one of the most complex and high-stakes business deals in recent memory, with high-profile contenders like Elon Musk, Oracle Chairman Larry Ellison, creator star MrBeast, tech CEOs, and others linked to the potential sale. At the heart of the issue are competing geopolitical interests,…The

SmartBear has appointed Dan Faulkner, the company’s Chief Product Officer, as Chief Executive OffSmartBear has appointed Dan Faulkner, the company’s Chief Product Officer, as Chief Executive Off Read More

Independent agency Known is the latest shop to find opportunity in a fragmented and murky media landscape. The agency revealed exclusively to ADWEEK that over the past year and a half, it has been quietly growing a new service it bills as a Media Opportunity Analysis (MOA), which helps clients identify waste, overspending, and other…Independent

It’s time once again for the world of advertising, marketing, tech, and publishers to be upfront. Yes, there’s no escape: The 2025 TV upfront season is upon us–or at least upfront announcements are. Though we’re still early in the year, companies are already locking in their upfront and NewFronts dates for 2025. Among the early…It’s

Eli Lilly has appointed R/GA to run its social media account following a pitch, ADWEEK has learned. R/GA will work as social agency of record for the pharmaceutical company’s GLP-1 weight-loss drug Zepbound, according to sources. The agency will also create social strategies and campaigns for other Eli Lilly brands such as Mounjaro, while assisting…Eli

There’s only one David Beckham. Bonafide soccer legend, international star, founder of Haig Club, Inter Miami’s president, and husband to Posh Spice. In Stella Artois’ Super Bowl 59 teaser ad, though, there’s not just one David Beckham. In fact, there are two. After debuting as a brand ambassador for Anheuser-Busch (AB InBev)’s Belgian-style beer in…There’s