Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

OMD Taps Publicis Execs As Chief Investment Officer Kelly Metz Exits

Omnicom Media Group (OMG) agency OMD has announced two new additions to its C-suite: Dan Rolli as chief investment officer (CIO) and Kim Einan as chief strategy officer (CSO). Both execs join from long tenures at Publicis Group, where Rolli most recently served as evp and head of partnerships at Zenith and Einan previously held…Omnicom

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Exclusive: MSNBC’s Eugene Daniels to Give Commencement Speech at Alma Mater

Just like Rodney Dangerfield, Eugene Daniels is heading back to school. TVNewser can exclusive reveal that the former White House correspondent for Politico and MSNBC’s newly-announced senior Washington correspondent is the commencement speaker for 2025’s graduating class at Colorado State University. It’s a homecoming for Daniels, who graduated from CSU in 2012 with a B.A….Just

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No es el qué, es el quién: la importancia del líder para la aceptación del mensaje

Introducción: En un contexto de creciente personalización de la política, la influencia de los líderes en los procesos comunicativos es cada vez más destacada. Sin embargo, no tenemos demasiadas evidencias que comparen los efectos de los emisores y de los temas del mensaje en las reacciones de los públicos. Por ello, la presente investigación busca

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Start Preparing Now for a Potential Ban on Pharma TV Ads

For the advertising industry in the United States, few regulatory changes have the potential to be as seismic as Robert F. Kennedy Jr.’s proposal to ban pharmaceutical advertising from television. As the new secretary of health and human services settles into his role, all eyes will be on whether the advertising industry faces a shift…For

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A+E Networks Reveals New Name and Rebrands Ad Sales Team

With its new name, A+E officially says, “Hello, world!” Today, slightly ahead of the company’s virtual upfront event, A+E Networks announced it’s changing its name to A+E Global Media. According to the company, the name better reflects its worldwide portfolio of brands and capabilities, including its more than 70,000 assets across long-form and short-form and…With

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