Mauricio Eberle Morales

Ad industry is not immune from the effects of the Iran War, according to WARC’s latest forecastAd industry is not immune from the effects of the Iran War, according to WARC’s latest forecast Read More

Pentaleap and Zitcha want to bring retailers’ ad and merchant teams together.Pentaleap and Zitcha want to bring retailers’ ad and merchant teams together. Read More

Adobe’s Lions Creators partnership comes as brands and platforms compete for influence.Adobe’s Lions Creators partnership comes as brands and platforms compete for influence. Read More

AI is inevitable, but even at its best it cannot be used in a vacuum. Every one of us is a human being with a heart and mind, and those parts of us are what make our decisions.AI is inevitable, but even at its best it cannot be used in a vacuum. Every one of

ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards.  For over 20 years, these awards spotlight the media strategy behind the most recognizable campaigns […]ADWEEK can reveal the finalists for the 2026 ADWEEK Media Plan of the Year awards.  For over 20 years, these awards spotlight the media strategy

Introducción: El presente estudio analiza la implantación del branding experiencial en el sector del ibérico en España, un ámbito caracterizado por su fuerte identidad cultural, pero con limitaciones en la gestión estratégica de marca. En un contexto donde la experiencia del consumidor se configura como eje de competitividad, la investigación examina el grado de adopción