Using measurement and AI to clarify the mission of a $17 billion real estate colossus.Using measurement and AI to clarify the mission of a $17 billion real estate colossus. Read More
The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience.The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal to its individual buyer audience. Read More
Oscar Health Is Rebranding to Make Health Insurance Feel Human Read More »
State Farm head of brand Patty Morris shares Jake’s origin story and how he became a cultural icon.State Farm head of brand Patty Morris shares Jake’s origin story and how he became a cultural icon. Read More
How Jake From State Farm Became Advertising’s Most Famous Neighbor Read More »
At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointmentAt Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big agency appointment Read More
Coca-Cola’s Top Marketer Reveals What He’s Looking For In His Next Agency Read More »
The outdoor brand created a social and ecommerce campaign around a lazy river.The outdoor brand created a social and ecommerce campaign around a lazy river. Read More
How Coleman Turned a Fake AI Product Into a Marketing Win Read More »
Dos entidades en la República Mexicana modificaron el calendario escolar previsto para este año. (Foto: Canva) Después de las celebraciones por la Independencia de México, miles de estudiantes deben regresar a las aulas este jueves 17 de septiembre. Sin embargo, el regreso no será igual en todo el país: mientras algunas escuelas en la mayoría
Qué escuelas de la SEP regresan a clases hasta el lunes 21 de septiembre Read More »
¿Las empresas necesitan opinar sobre todo? El propósito importa, pero hoy la reputación parece premiar más la coherencia que los discursos.¿Las empresas necesitan opinar sobre todo? El propósito importa, pero hoy la reputación parece premiar más la coherencia que los discursos. Read More
Propósito corporativo: menos discursos, más coherencia Read More »
Imagen generada con ChatGPT La gobernadora del Estado de México, Delfina Gómez Álvarez, confirmó este jueves 17 de septiembre el fallecimiento de Anay Beltrán Reyes, diputada federal de Morena por el Distrito 8, con cabecera en Tultitlán. A través de sus redes sociales, la mandataria expresó su pésame a familiares, amigos y compañeros de la
As AI reshapes how customers use its platform, Salesforce is rethinking pricing, interfaces, and its pitch to skeptical customersAs AI reshapes how customers use its platform, Salesforce is rethinking pricing, interfaces, and its pitch to skeptical customers Read More
Marc Benioff Rejects SaaSpocalypse, Points to 72% Jump in AI Agents Built on Salesforce Read More »
At ADWEEK’s Brandweek event in Atlanta, three top marketers from Credit Karma, Ollie, and 3M opened up on stage about where in their org they’ve managed to harness AI to make their work better, and what functions are still a challenge.At ADWEEK’s Brandweek event in Atlanta, three top marketers from Credit Karma, Ollie, and 3M
Intuit Credit Karma, Ollie, and 3M Reveal Their Biggest AI Wins and Challenges Read More »
