Mauricio Eberle Morales

Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking.Sponsorship investment is up 55% year over year as the Miami conference expands its footprint, adds a YouTube deal, and doubles down on dealmaking. Read More

Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the size of its network and adding a more sophisticated AI-powered measurement solution.Dollar General selected Qsic to outfit 6,000 of its roughly 21,000 stores with in-store audio ad and measurement equipment, effectively doubling the

Is the casual on-air look of news shows a threat to the set design business?Is the casual on-air look of news shows a threat to the set design business? Read More

The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing. The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.  Read More

The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richerThe $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer Read More

Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collideBrand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide Read More

Platform’s first work under new CMO Claudine Cheever encourages users to get out in the worldPlatform’s first work under new CMO Claudine Cheever encourages users to get out in the world Read More