Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

What Happens When Brands Treat Creators as Full-funnel Partners

This post was created in partnership with OMD For years, creators were treated as a top-of-funnel, short-term play—a 24-hour hype cycle. But as the creator economy matures, brands want to […]This post was created in partnership with OMD For years, creators were treated as a top-of-funnel, short-term play—a 24-hour hype cycle. But as the creator

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How Heritage Brands Are Reinventing Their Marketing Playbooks to Embrace Creators

This post was created in partnership with Collectively For many heritage brands, trust has been built over decades. These brands have proved their worth, and in many ways, have built […]This post was created in partnership with Collectively For many heritage brands, trust has been built over decades. These brands have proved their worth, and

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If Brand Reach Is a Numbers Game, TV Is King

This post was created in partnership with Marketing Architects TV can still offer the best bang for your brand-building buck when it comes to broad reach. But what’s the point […]This post was created in partnership with Marketing Architects TV can still offer the best bang for your brand-building buck when it comes to broad

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How Collabs Keep Johnnie Walker Moving Forward

This post was created in partnership with Johnnie Walker Maintaining relevance today requires more than great products; it demands showing up in market with creativity, intention, and the right partners. […]This post was created in partnership with Johnnie Walker Maintaining relevance today requires more than great products; it demands showing up in market with creativity,

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What ‘Full Funnel’ Really Means for Today’s Brands

This post was created in partnership with SmartCommerce  Key takeaways In this omnichannel era, marketing has been thrown for a loop. Customers may still need multiple touchpoints to move from […]This post was created in partnership with SmartCommerce  Key takeaways In this omnichannel era, marketing has been thrown for a loop. Customers may still need

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Growth Belongs to the Brands That Lean Into Tension

This post was created in partnership with Kantar When you consider the top brands that have had staying power over the last few decades, one of the common threads between […]This post was created in partnership with Kantar When you consider the top brands that have had staying power over the last few decades, one

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How Top Brands Turn Local Connection Into National Reach

This post was created in partnership with the Atlanta Journal-Constitution Key takeaways  From neighborhood activations to citywide movements, today’s most resonant brands are proving that community is the ultimate growth […]This post was created in partnership with the Atlanta Journal-Constitution Key takeaways  From neighborhood activations to citywide movements, today’s most resonant brands are proving that

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Differences in stress coping between individuals from Germany and American Samoa and their relation to obesity, perceived stress, and depressive symptoms

Stress and how individuals cope with it can have substantial implications for health. As the socio-cultural environment influences individual perceptions of stress and coping behavior, differences between cult… ​Stress and how individuals cope with it can have substantial implications for health. As the socio-cultural environment influences individual perceptions of stress and coping behavior, differences between

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Identifying behaviour change techniques within precision health interventions that use continuous glucose monitoring: a secondary analysis of a scoping review

Continuous glucose monitoring (CGM) is increasingly being used within precision health interventions to motivate behaviour change. However, there is considerable variability and complexity in the design of beh… ​Continuous glucose monitoring (CGM) is increasingly being used within precision health interventions to motivate behaviour change. However, there is considerable variability and complexity in the design of

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