Mauricio Eberle Morales

OpenAI made a last-minute Super Bowl debut, pitching its flagship product, ChatGPT, as humanity’s latest breakthrough innovation. Framing the ad as the dawn of “The Intelligence Age,” OpenAI’s 30-second spot takes viewers on a journey through humanity’s greatest inventions–fire, airplanes, television–culminating in ChatGPT, which it presents as the next disruptive technology. The AI giant strayed…OpenAI […]

THE AD: David Beckham, who became a Stella Artois global brand ambassador in 2024, learns he has a long-lost twin brother of the same name living in the U.S. He initiates a search for his sibling. Plot twist, the other David is… Matt Damon, who plays a character called Dave in the aptly titled: “David…THE

THE AD: The two-minute Jeep Super Bowl ad, starring Harrison Ford and directed by James Mangold, promotes Jeep’s multi-energy platform vehicles. In the commercial, Ford delivers a two-minute monologue on America’s greatest quality, the freedom to choose. Navigating from inside a cabin to his Jeep, Ford pays homage to the heroes who enabled that freedom….THE

After a one-year absence, Jeep is driving into Super Bowl 59 with a two-minute film, titled “Owners Manual,” starring renowned actor Harrison Ford. The Stellantis-owned brand used the film to showcase its multi-energy platforms, including the new gas-powered Jeep Wrangler 392, the hybrid Jeep Wrangler 4xe, and the electric Jeep Wagoneer S. The two-minute commercial…After

A novel, disruptive technology, the biggest television event of the year, and chief marketing officer Kate Rouch–what do they all have in common? If you are a technology company looking to introduce your product to U.S. consumers, these are your starting blocks. Three years ago, Rouch led the marketing team at Coinbase, the cryptocurrency trading…A

THE AD: In its fourth-consecutive Super Bowl spot, the travel company Booking.com sticks largely to the basics, albeit this time with a cute cameo from a select group of Muppets. The ad begins with Kermit the Frog plucking a banjo on the beach, before cutting to a visibly distressed Ms. Piggy as she cries out…THE

Nostalgia’s always been one of the most reliable instruments in the marketer’s toolkit. Kantar data shows that a touch of nostalgia in an ad can result in a 9-point increase in emotional connection and 15-point boost in enjoyability. Little wonder, then, that nostalgia is so often deployed–arguably to its greatest effect–in Super Bowl ads. This…Nostalgia’s

After making its Super Bowl debut last year, the soda brand is back in the Big Game with a 60-second spot by creative agency Virtue Worldwide. The 60-second spot features creators Alix Earle, Jake Shane, and Rob Rausch from Love Island USA. It was placed by media buying agency Tinuiti “Not only is the Super…After

Tubi has been known to shock viewers with its Super Bowl campaigns the last two years. This year, while the brand kept its wacky and bold spirit, it leaned into a more emotional storyline for their game day spot. The spot, which was created by Mischief @ No Fixed Address, features a young “cowboy” who…Tubi

Fetch is hoping to become a mainstream name with its first Super Bowl ad. The 30-second ad, called “The Big Reward,” stars CEO and founder Wes Schroll pitching Fetch as “America’s rewards app” before explaining why the company is running a Super Bowl ad: Fetch is giving away $10,000 every second during the last two…Fetch