Mauricio Eberle Morales

Horizon Sports & Experiences (HS&E), the Horizon Media unit focused on sports, experiential marketing, and media, announced its acquisition of sports, lifestyle, and entertainment marketing agency Strategic. Terms of the deal were not disclosed. This marks the second acquisition for HS&E, which scooped up full-service sports marketing agency Blake Sports Group in May 2023. HS&E…Horizon

When we think of Super Bowl ads, iconic consumer brands like Coca-Cola, Budweiser, and Doritos often come to mind. But in recent years, B2B brands have been stepping onto the advertising world’s biggest stage, proving that the Super Bowl isn’t just for B2C. With a captive audience of over 100 million viewers, the Super Bowl…When

VML’s Beth Ann Kaminkow is joining Dentsu North America as CEO. She replaces Michael Komasinski, who left in January to join Criteo as CEO. She takes the position effective June 16. Kaminkow has been global chief commerce officer at VML for the past year, a role she assumed after VMLY&R and Wunderman Thompson merged in…VML’s

If you’re watching the Super Bowl from Los Angeles this year, you might see an ad from Science Moms, a nonpartisan group of climate scientists, who are also parents, working to improve the public’s understanding of climate change and its impacts. The ad comes on the heels of Los Angeles’ devastating wildfires last month. Wildfires…If

The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable jingles. But 2025 might usher in a very different kind of buzz–or, more accurately, a lack thereof. We’re seeing a decline in alcohol sales, new findings from the U.S. Surgeon…The

Agency holding companies have been on a tear to acquire commerce shops. Just this week, Havas said it plans to acquire Channel Bakers. Publicis Groupe has spent big on companies including Mars Commerce and CitrusAd. And Omnicom’s acquisition of Flywheel Digital last year for $835 million was the holding company’s largest deal to date. The…Agency