Mauricio Eberle Morales

From kids in the ’80s trying to wrap their mouths around both flavor compartments of a box of the original candy to people biting into the candy-coated Gummy Clusters today, Nerds made its brand by fusing disparate flavors. Nerds Super Bowl pitchman Shaboozey gets that. For this year’s big game, Shaboozey’s popping Gummy Clusters, singing…From […]

Irish actor Barry Keoghan–and his donkey, Mosley, of course–are the latest stars that Squarespace has enlisted to front its 11th Super Bowl ad, following in the footsteps of actors Adam Driver, and Zendaya, with last year’s ad directed by Martin Scorsese. For Super Bowl 59, Squarespace’s oddball spot shows The Banshees of Inisherin actor on…Irish

If your stomach is growling during the Super Bowl, there’s an insidious reason for that, not just a physiological one, according to Uber Eats’ Big Game ad starring a conspiracy-minded Matthew McConaughey. Football, after all, was invented as an appetite stimulant, McConaughey says during the delivery service’s 60-second spot that will air during the second…If

Nick Brien, former Dentsu CEO, will take on the role of interim CEO at out-of-home advertising media owner Outfront Media Inc., effective Feb. 10. Brien has served on the board of directors at the media owner and will continue to during his tenure as interim CEO. “The out-of-home medium is bold, impactful, and is quickly…Nick

ADWEEK has teamed up with Roku on video series “Best of Big Game Commercials,” available exclusively on the streaming platform’s Sports Zone. “Best of Big Game Commercials” will be hosted by ADWEEK chief content officer Zoe Ruderman from its newsroom in New York, with a focus on behind-the-scenes reporting and insights on the top ads…ADWEEK

On Super Bowl Sunday, Paris Hilton knows exactly what she needs to elevate her food: Frank’s RedHot sauce. The brand has partnered with Hilton’s 11:11 Media on a digital campaign timed to the Super Bowl. The spot shows the OG influencer making her favorite Frank’s RedHot recipes like Buffalo Chicken Dip and Buffalo Chicken Wings….On

Lay’s doesn’t blame a sudden downturn in U.S.-Canadian relations for the end of its all-dressed Super Bowl push, but the potato chip brand’s Big Game campaign has taken a domestic turn. Less than a month ago, on Jan. 7, Lay’s announced it was returning to the Super Bowl for the first time since 2022–when it…Lay’s

“At three, these legs are unstoppable,” says Dove in its Super Bowl 59 ad which shows a carefree little girl giggling and running. “At 14 she’ll think they’re unbearable.” It’s a gut-punching message, but it’s true. Per the brand’s own data, 45% of girls drop out of sports due to low body confidence by age…”At

Let’s go, tongues. That’s the slogan Coffee Mate is touting for its first Super Bowl ad, which features the voice of Shania Twain performing a new song about the joys of drinking Coffee Mate Cold Foam creamer. In the 30-second spot, which was created by Wieden+Kennedy New York and directed by Dan Streit, a young…Let’s