Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Tubi Brings Shoppable to the Super Bowl

Tubi is bringing super deals to the Super Bowl. Today, Tubi announced The Tubi Red Carpet Shop, a new shoppable experience co-created in partnership with Shopsense AI. Through digital storefronts, viewers can purchase items curated across Tubi’s collection of movies and TV shows, including more than 300 exclusive originals. All viewers have to do is…Tubi […]

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Sinclair Head of Programming Dave Howitt to Retire After 48 Years in Broadcasting

Sinclair senior vice president of programming Dave Howitt will retire on March 31. Howitt has worked for more 30 of his 48 years in television at Sinclair. He was responsible for the acquisition of syndicated programming and program scheduling, overseeing syndicated programming efforts for 43 markets and 90 stations. “I’ve had the privilege of working…Sinclair

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NBC News and Other Outlets to Lose Pentagon Office Space

A number of news organizations–including NBC News, The New York Times and NPR–were informed on Friday that they would be losing office space at the Pentagon. Those changes are part of a new annual media rotation program announced by the Department of Defense. Going into effect on Feb. 14, the program will see NBC and…A

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How Marketers Are Bracing for Trump’s Tariffs

President Donald Trump’s stiff 25% import tariffs imposed on Canada and Mexico over the weekend–plus a 10% tariff on Chinese goods–has already triggered counter-tariffs, trade wars, and threats of legal cases. Mexico’s tariffs have been delayed by one month, Bloomberg reported. For marketers whose brands want to continue doing business with the U.S.’s three major…President

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Why We Should Remember that Twenty Years Ago, the Home of the Super Bowl was a Human Rights Catastrophe

For football fans curious to know the history of New Orleans’ Caesars Superdome–which will host Super Bowl 59 on Sunday–its homepage features an interactive timeline brimming with trivia. Beyonce, the Rolling Stones, and Taylor Swift have packed the Superdome’s seats. Muhammad Ali and Sugar Ray Leonard have boxed beneath its dome. The 50-year-old venue has…For

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Paramount and Nielsen End Dispute, Agree to Multiyear Deal

The standoff is over. Today, Paramount and Nielsen revealed they’ve signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which officially ends a contract dispute that had been going on since late last year. The…The

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Eager to Test Threads, Marketers Are Undeterred By Meta’s Brand Safety Roll Back

A year and a half after its debut, Meta’s text-based social platform Threads is testing its first-ever ads with “a handful” of brands in the U.S. and Japan, according to Instagram head Adam Mosseri. Ads will appear as image posts sprinkled throughout the home feed and will only appear for “a small percentage of people,”…A

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BDG Faces Lawsuit for $2.7M In Unpaid Rent and Damages

The digital media company Bustle Digital Group, which owns editorial titles including Bustle, Nylon, Inverse, and Elite Daily, was sued last week for nearly $3 million in unpaid rent and related damages by the real estate firm Columbia Property Trust. BDG stopped paying rent on its 315 Park Avenue South property in October 2023, racking…The

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Bret Baier to Interview Donald Trump During Fox’s Super Bowl Pregame Show

Fox News is bringing back a Super Bowl tradition as chief political anchor Bret Baier will interview President Donald Trump ahead of the Big Game. Their conversation will be pre-taped at Trump’s Mar-a-Lago residence in Palm Beach, Fla. and air during the pre-game show at 3 p.m. ET. FNC says that Baier’s interview with the…Fox

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White Lotus Season 3 Ad Partners Turn Commercials Into Content

There are some major brands checking into The White Lotus for Season 3, and they are bringing more to the story than just ad dollars. Today, Warner Bros. Discovery Advertising Sales revealed more details about the brand sponsors activating around White Lotus Season 3, including American Express, Diageo, and Google Pixel. Through the partnerships, the…There

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