From Super Bowl stunts to century-old planes, these brands reveal how to evolve without losing their soul.From Super Bowl stunts to century-old planes, these brands reveal how to evolve without losing their soul. Read More
The So So Def Recordings founder told audiences that to move culture, brands need to listen first.The So So Def Recordings founder told audiences that to move culture, brands need to listen first. Read More
BRANDWEEK: Jermaine Dupri on What Marketers Can Learn From Music Read More »
European Journal of Clinical Nutrition, Published online: 05 November 2025; doi:10.1038/s41430-025-01676-0 Effect of a mobile phone application for dietary self-monitoring on obesity in adolescents: a pilot randomized controlled trial European Journal of Clinical Nutrition, Published online: 05 November 2025; doi:10.1038/s41430-025-01676-0Effect of a mobile phone application for dietary self-monitoring on obesity in adolescents: a pilot randomized
OpenWav lets musicians connect with and benefit from their relationship to fans.OpenWav lets musicians connect with and benefit from their relationship to fans. Read More
Koonin has sought to redefine the game-day experience at State Farm Arena when the Atlanta Hawks play.Koonin has sought to redefine the game-day experience at State Farm Arena when the Atlanta Hawks play. Read More
BRANDWEEK: Atlanta Hawks CEO Steve Koonin Connected the Team With the City Read More »
The marketing campaign, dubbed ‘We the People,’ is meant to affirm MS NOW’s journalistic mission.The marketing campaign, dubbed ‘We the People,’ is meant to affirm MS NOW’s journalistic mission. Read More
MSNBC Unveils New Studios and Marketing Campaign for MS NOW Rebrand Read More »
Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and cultural capital.Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and cultural capital. Read More
BRANDWEEK: The New Way Reebok and the Atlanta Dream Are Shaping Athlete Brand Deals Read More »
Joyride and Texas A&M shared their very different brand building strategies driving success on YouTube.Joyride and Texas A&M shared their very different brand building strategies driving success on YouTube. Read More
BRANDWEEK: How to Score Texas-Sized Wins With YouTube, From Universities to Candy Brands Read More »
The actor, who is part owner and chief creative at Archer Roose Wines, wants casual, canned wines to be standard fare at every stadium and bar.The actor, who is part owner and chief creative at Archer Roose Wines, wants casual, canned wines to be standard fare at every stadium and bar. Read More
BRANDWEEK: Elizabeth Banks Wants to Flip Wine Culture Upside Down (and Put It In a Can) Read More »
The team behind Always Alpha showcases the opportunity in women’s sportsThe team behind Always Alpha showcases the opportunity in women’s sports Read More
BRANDWEEK: Why Betting on Women’s Sports Pays Off for Brands Read More »
