“Unpredictable.” “Anything can happen.” “Be ready to twist and turn and find solutions.” That sounds about right for the Super Bowl, but this is how two seasoned 72andSunny creatives describe making the ads in between the action on the field. “If I had hair, it would be gone by now,” deadpanned executive creative director Zach…”Unpredictable.” […]
‘If I Had Hair, It Would Be Gone’: Tales of Making a Super Bowl Ad Read More »
As a huge sports fan, I watch the Big Game live with a group of friends and family. I even challenge myself to only watch the ads as they air, hoping to replicate some of the excitement from when live TV was the only way to consume them. On social media too, influencers are getting…As
The Super Bowl Is Big Enough for Every Kind of Influencer Read More »
During Super Bowl 57 in 2023, Rihanna subtly touched up her makeup in the middle of her halftime show performance, using Fenty Beauty blotting powder to quickly dab her nose between songs. This three-second moment generated $5.6 million in media impact value (MIV) for Fenty in the first 12 hours following the show, per Launchmetrics….During
Super Bowl Halftime Show Artists Perform for Free. So They’re Finding Ways to Make Bank Read More »
I’m Vietnamese, and Tet (Lunar New Year) has been a part of my family’s annual tradition since I was born. We all gather at a relative’s house dressed in traditional attire, entering the home in birth order and taking turns sharing well-wishes for the new year to my grandparents. Then, we go around to each…I’m
Is Your Lunar New Year Campaign Doing More Harm Than Good? Read More »
On December 2 last year, an earthquake shook the automotive world when Jaguar unveiled its “new design philosophy.” The legendary British nameplate, founded in 1922 on the racetracks of Europe, plans to go all-electric by the end of 2026. And so, in a clean break, management decided to change everything: the engines, the body styles–and…On
Should Updated Logos Look Futuristic or Nostalgic? These Major Brands Are Trying Both Read More »
Lunar New Year is upon us, and it’s the Year of the Snake. As my family prepares for the celebration, it got me thinking about how this preeminent holiday is its own enduring brand that has remained for thousands of years with its own set of traditions and brand codes. My parents immigrated to the…Lunar
Dear Brands: Make a ‘Lunar New Year’s Resolution’ to Connect With the Asian Community Read More »
It’s often said that nice guys finish last. A new independent agency is hoping to rewrite that narrative. Super Nice has officially launched, opening its doors in Atlanta and Los Angeles. According to the founders, the concept is more than just a name–it’s a philosophy that drives everything the agency does. “Nice isn’t just a…It’s
Former VML CCO Jared Kozel Launches Indie Agency Super Nice Read More »
ADWEEK’s Most Powerful Women in Sports Awards are back, and this is your chance to spotlight the women and non-binary people pushing sports and sports marketing forward. Returning from its brief stint as Champions of Change, this year’s list includes all-star players from both on and off the field. The nominations for 2025 are now…ADWEEK’s
Call for Nominations: 2025 Most Powerful Women in Sports Read More »
Nutrients, Vol. 17, Pages 491: The “Burden” of Childhood Obesity on Bone Health: A Look at Prevention and Treatment Nutrients doi: 10.3390/nu17030491 Authors: Ilaria Farella Mariangela Chiarito Rossella Vitale Gabriele D’Amato Maria Felicia Faienza Childhood obesity represents a multifaceted challenge to bone health, influenced by a combination of endocrine, metabolic, and mechanical factors. Excess body
Nutrients, Vol. 17, Pages 490: Mango Consumption Is Associated with Increased Insulin Sensitivity in Participants with Overweight/Obesity and Chronic Low-Grade Inflammation Nutrients doi: 10.3390/nu17030490 Authors: Katherine D Pett Peter Geevarghese Alex Casey Weisfuss Amandeep Sandhu Britt Burton-Freeman Indika Edirisinghe Background/Objectives: Chronic low-grade inflammation is associated with insulin resistance and poor glycemic control, leading to the
