Mauricio Eberle Morales

Jefe de desarrollo hemerográfico

Bridging Health Benefits and Retail for Seniors With Soda Health

In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder & CEO of MikMak, and Sarah Hofstetter, president of Profitero, dive into the untapped potential of Medicare Advantage dollars with healthcare tech company Soda Health’s Julie Fleischer, general manager and chief experience officer, and Jared Childs, vice president of business development. Together, they…In […]

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Tiffany Edwards to Lead DEI at Publicis as it Revamps ESG Strategy

Publicis Groupe has filled its chief diversity officer role in the U.S. and unveiled a new DEI strategy, after Geraldine White was removed from the position at the end of last year. Tiffany Edwards has been promoted to the role of chief impact and equity officer in the U.S., according to an internal memo to…Publicis

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TikTok in the White House? Karoline Leavitt Says New Media Newsers Can Cover the Trump Administration

There’s a new administration in the White House–and a new class of journalists will be covering it. President Donald Trump’s press secretary Karoline Leavitt presided over the first press conference of the second Trump era on Tuesday and revealed that, going forward, the briefing room door would be open to podcasters, social media influencers, and…There’s

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Hands-Free Living: The Rise of Smart Wearables and AI

On this episode of The Speed of Culture Podcast, Matt Britton talks with Shachar Scott, vice president of global marketing at Meta Reality Labs. She explores the rapid rise of Ray-Ban Meta sunglasses, the future of AR, VR, and AI wearables, and how personalization is transforming smart devices and consumer experiences. From enhancing daily life…On

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Week of Jan. 20 Morning News Ratings: Today’s Total Viewer Lead Is on Thin Ice

NBC News’ Today continued to be America’s most-watched morning show in total viewers and the advertiser-coveted demo of Adults 25-54 for the week of Jan. 20. However, the newscast’s total viewer count moved to thin ice territory as only 29,000 total viewers separated it from ABC News’ Good Morning America. Considering that the gap between…NBC

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Nerds Super Bowl Ad Teaser Raises the Bar With Shaboozey

It isn’t the Beyonce Bowl, but Shaboozey will have to make do with a Nerds Super Bowl ad for his second big NFL showing. After being notably ignored at the Country Music Association (CMA) awards despite his hit single, A Bar Song (Tipsy), spending 19 weeks atop Billboard’s Hot 100, country fusion artist Shaboozey not…It

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Car Brands Have Been Pumping the Brakes on Super Bowl Ads

People planning to tune in for Super Bowl 59 aren’t likely to see many commercials from an industry that once outspent all the others on advertising during the Big Game: automotive. Ford, Audi, Honda, Hyundai, and General Motors are out. So are Kia, BMW, Toyota, and Volkswagen — four automakers that ran a spot in…People

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Liquid Death Buys Its First National Super Bowl Ad

Creatives at Liquid Death, touting their shoestring-budget marketing as a major point of pride, have previously shied away from multimillion-dollar Super Bowl commercials. This is the year they take the pricey plunge. The renegade canned water brand–with a growing lineup that now serves iced tea, sparkling and still water varieties–is buying its first national Super…Creatives

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Criatividade algorítmica?

Programas de computador ou algoritmos nada mais são que sequências de instruções escritas por programadores. Entretanto, certos programas atuais geram resultados surpreendentes até mesmo para seus criadores. São textos e imagens que parecem ter sido criados intencionalmente como resposta a meros prompts de usuários ou a critérios predefinidos. Essas constatações conduzem a uma pergunta incômoda

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TikTok Tells Advertisers They Are Not Breaking the Law By Running Ads

TikTok is easing advertisers’ concerns over running ads on the platform, assuring them they are not impacted by the divest-or-ban law, according to an email to a media executive at a major brand, and reviewed by ADWEEK. The company stressed that the law only applies to those who “distribute, maintain, or update TikTok by means…TikTok

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